Abstract: The object of the study is the current state of the information space, the subject of the study is human security in the conditions of modern media space. The author examines in detail such aspects of the topic as the impact of media products on society, manipulative and viral technologies in the media sphere, the theory of setting the agenda, the problem of fake content in mass communications. Particular attention is paid to finding ways to identify fakes in the information field of the Internet and, in particular, social networks to ensure the media security of the user. The authors consider the dynamics of the development of the phenomenon of "post-truth" against the background of pandemic reality, analyze the differences between true news and fake, and provide a set of measures to expose false data in the media environment. The main conclusion of the study is the judgment that the mass audience invariably faces the need to filter content and recognize fakes, especially in the online environment of social networks, which requires certain procedures for monitoring and analyzing information. A special contribution of the author to the research of the topic is the conduct of a sociological study and processing of the results, which allowed us to form a model for evaluating news content in social networks to identify fake posts. The scientific novelty of the study consists in considering the previously unexplored features of the media security of the modern media audience in the information space on the example of social media resources.

Abstract: The subject of the study is a set of managerial relations that arise in the process of organizing student participation in the creation of a startup based on educational institutions of higher education as a final qualifying work. The object of the research is the educational activity of a higher educational institution. The authors consider in detail the life cycle of developing a bachelor's thesis in the form of a startup in the light of development trends in the design and innovation activities of university students. Particular attention is paid to the most correct sequence of stages when writing a WRC-Startup. The article analyzes and summarizes the experience of implementing and commercializing a start-up project based on Sochi State University.
The main result of the study is the identification of algorithms and technologies for managing the preparation of the WRC in the form of a startup. A special contribution of the authors to the study of the topic is the formation of an information model for managing the participation of a bachelor student in the program "Startup as a Diploma". The novelty of the study lies in the systematization of the priority issues of developing a student startup project for defense as a bachelor's thesis. Based on the results of the study, it is proposed to conduct creative business games for undergraduate students in order to develop start-up thinking with the prospect of future participation in the design and innovation activities of a higher educational institution.