Abstract: Nowadays, interaction between different cultures and peoples is becoming increasingly important, that is why negotiations play a key role in political and business communication. In order to ensure effective and successful intercultural business communication, it is necessary to study the socio-cultural and linguistic characteristics of negotiations in Latin America, as well as to develop recommendations for persons in contact with Latin American partners. This article aims to identify and describe the socio-cultural and linguistic features of political and business negotiations in Latin America, identify important cultural and behavioral patterns when negotiating with Latin American partners, discover words, terminological phrases, grammatical models and speech structures used in the process of communication in business Spanish.
For this research, scientific works of domestic and foreign cultural scientists, linguists, sociologists, political scientists, interviews with politicians and businessmen are used. The work uses analytical, descriptive, interpretative, deductive, empirical methods, as well as the analysis of scientific literature.
The scientific novelty of this work is to identify the communicative and relevant features of the Latin American business mentality and systematize the common cultural and behavioral patterns of Latinos in political and business negotiations. The influence of the cultural characteristics of the behavior of Latin Americans on the of the business discourse linguistic features of the region is established: the use of a subjunctive mood, Condicional Simple, business terms-regionalisms, special vocabulary to express superiority, reinforcement techniques. From the analysis carried out, it can be concluded that the peoples of Latin America, which are a unique region with a rich culture and history, are distinguished by friendliness, openness, expressivity, patriotism and love of art, but sometimes in the business sphere there may be uncharacteristic emotionality, unpunctuality and a tendency to evade responsibility and direct judgments.