Abstract: The subject of the study is the semantic evolution of the Latin loan word "sic" (so) from the usage of the late XVIII – early XXI century. The object of the research is the process of migration of the borrowed lexeme from the scientific style to the journalistic one and then into the practice of online communication of anonymous forums and image boards. The authors consider in detail such aspects of the topic as the shades of meaning of the word sic when it first appeared in the Russian language (based on the materials of the National Corpus of the Russian Language), subsequent changes in meaning, dating back to the context of the novel by F.M. Dostoevsky "Idiot", and the introduction of the analyzed lexeme into the practice of anonymous dialogues on the Internet. Special attention is paid to the functions of the analyzed borrowing in modern Internet dialogues and its use as a marker of meta-irony and distancing the subject of speech from the quoted point of view. The research methods include a quantitative analysis conducted using corpus linguistics tools, as well as a method of semantic analysis of isolated contexts from texts of scientific, journalistic, artistic style, as well as anonymous dialogues on the Internet. The main conclusions of the study concern the functions of the Latin use of sic : the first contexts of its use date back to the second half of the 19th century, the latest contexts indicate the context of self-irony, meta-irony. A special contribution of the authors to the research of the topic is the identification, using the means of corpus linguistics, of the moment of the origin of the expressive semantics of the Latin word sic and its further development in the Russian language. The scientific novelty of the study lies in tracing the trajectory of the semantic change of this word throughout the history. The analyzed borrowing has not previously been considered in Russian science either from the point of view of its semantics or from the point of view of the pragmatics of its use in modern discourse, which determines the novelty of the research being undertaken.

Abstract: The subject of the study is the depiction of battle scenes in Mikhail Elizarov's novel "The Librarian" in the context of the traditions of Russian battle studies. The object of the research is the key motifs of the description of battles used in literature from ancient Russian novels to descriptions of the Civil War and the Great Patriotic War, in their refraction in the artistic world of Mikhail Elizarov. The authors consider in detail such aspects of the topic as the use of significant reference points of Russian battle studies and their peculiar concentration in the texts of chapters devoted to battles. Special attention is paid to the condensation in Elizarov's text of an intertextual dialogue with the motives of the main authors of classical Russian literature who wrote about wars and battles, as well as implicit references to their own fate – death in a duel.  The study uses the method of contextual and cultural-historical analysis. The battle scenes in the text of the novel "The Librarian" are isolated, their significant motives in connection with the traditions of Russian battle studies are described. The main conclusions of the study are the conclusions about the presence in the text of Mikhail Elizarov's novel "The Librarian" of a collage of key motifs of the national tradition of battle scenes, starting with ancient Russian texts and ending with texts about the Civil and Great Patriotic War. A special contribution of the authors to the study is the tracing of the retrospective history of battle studies and the identification of its key motives. Yelizarov's novel was filmed in 2023, which led to increased interest in it, and the battle scenes in the series of the same name were displayed as close to the text as possible using direct quotes. The novelty of the research lies in referring to Yelizarov's novel precisely in the context of battle studies: with considerable attention to the text, this aspect has not been previously considered in modern literary studies.

Abstract: The subject of the study is the university press of US universities that are part of the so-called "Ivy League" - an informal association of the oldest higher education institutions in the country. The object of the research is the media management of corporate media of universities as a tool of public relations among students, graduates and potential applicants. The authors consider in detail such aspects of the topic as ways of forming an individual profile of a particular media outlet, as well as its contribution to the image of a particular university. Particular attention is paid to the formation of the content of university media and their interaction with the traditional media system, as well as options for their development in a broader media profile.   The main conclusions of the study are the data obtained during the comparison of Ivy League university press samples on the patterns of formation of the image of a typical student and a graduate of a university. A special contribution of the authors to the research of the topic is the development of specific recommendations on the media management of corporate publications on the example of the university press, which can be applied in domestic practice. The novelty of the research lies in the generalization of the media practices of the university press of the USA and the formulation of recommendations for creating the image of a student, graduate and teacher on the pages of the university press. Also of particular interest is the practice of creating a modern convergent media based on the traditional format of the press that has existed since the XIX century.

Abstract: The subject of the study is the texts of copywriting, considered in the methodological aspect. The object of the research is to find the method of identifying manipulative techniques in copywriting texts and studying it in Russian and English classes in higher educational institutions. The authors consider in detail such aspects of the topic as the implicature of copywriting texts, hidden manipulative influences. Particular attention is paid to the need to study copywriting texts not only as potential creators of texts, but also as their consumers, which is necessary for representatives of any profession. Copywriting texts need to be studied not only in the aspect of production, but also in the aspect of perception. The main conclusions of the study are the need to integrate the analysis of copywriting texts into the course of Russian as a native language and English as a foreign language. A special contribution of the authors to the research of the topic is a comparative analysis of copywriting texts in Russian and English in a comparative aspect. The novelty of the research lies in the appeal to the materials of copywriting texts not in the aspect of their effective writing, but in the aspect of effective consumption. The analysis showed that even the texts posted on the websites of state institutions and state-funded programs are written in compliance with the laws of copywriting and with elements of manipulation of the reader, which must be learned to recognize.

Abstract: The subject of the study is the linguistic resources of introducing a new object into the information (mass media) field. The object of the research is the process of interaction of the (mass media) author and the reader of the text and the linguistic specifics of this process. The author consider in detail such aspects of the topic as the interaction of the implicature and presuppositive information of the text with the political and historical situation. The research material was the discourse of military mass media, especially the use by these mass media of special linguistic means when introducing unprecedented phenomena and newly appeared objects. The main conclusions of the study are the formulation of ways and forms of introducing the new objects through the well-known in the discourse of military journalism. A special contribution of the authors to the study of the topic is the consideration of an object into the information field on the example of two diverse objects, the semiotization of which in both cases involves an appeal to a common apperceptive base, but using different vectors. The novelty of the research lies in the linguistic analysis of the means used in military mass media, the target audience of which are, first of all, military personnel, which affects the compositional and argumentative structure of the text covering a fundamentally new object or phenomenon.

Abstract: The object of this research is the text component of Internet meme as a signifier of special type. The subject of this research is the peculiarities of text captions to the images posted in the Russian-speaking and English-speaking segments of the Internet. The authors dwell on such aspects as the syntactic, theme-rhematic, and orthographic peculiarities of the text component of Internet memes. Special attention is given to the problem of intentional misspellings in text captions. In most cases, namely the text actualizes the image; the memes usually involve film stills, drawings, and photo images, and text captions turn these images into the relevant Internet memes. The main conclusions lies in determination of the peculiarities of the text part of creolized Internet memes on all linguistic levels. Due to the specificities of Internet memes, the texts usually represent short sentences. The syntactic structure of used phrases often resembles a marked construction, and in a number of instances with intentional misspellings. The novelty of this research lies in the analysis of Internet memes from the perspective of linguistics. Although there are Russian and foreign research dedicated to semiotic and communicative components of the Internet memes, as well as their evolution and transformations, the analysis of linguistic component is carried out for the first time.