Abstract: The article examines the influence of Buddhist clergy on the solution of environmental problems of the Republic of Buryatia. In particular, we are talking about one of the most famous and authoritative Buddhist priests in Buryatia – the abbot of the Kurumkan datsan Oleg Namzhilov, better known in the region as Yeshi Namzhil Lama. Buryatia is one of the three main Buddhist regions of Russia, therefore, in our opinion, Buddhism with its ecophilic principles can contribute to overcoming the ecological crisis. The clergy can influence the ecological consciousness of the population through the popularization of Buddhist teachings. Publications in the media are of particular interest. The subject of the article was the publications of the regional online publication "Inform Policy online", duplicating the posts of Yeshi Namzhil Lama in social networks. The aim of the work is to identify the role of the lama on the formation of ecological consciousness. The main method of study is the method of content analysis. Two stages can be defined in the study. At the first stage, the results of the content analysis of the online publication Inform Policy online from 2017 to 2022 are presented. At the second stage of the study, the basic principles of environmental ethics of Buddhism presented in publications about the Yeshi Namjil Lama are considered. The features of his ecological rhetoric are identified, which include a three-part structure of messages, arguments based on the Buddhist picture of the world and practical recommendations for solving environmental problems.

Abstract: This article explores the role of mass media in enviromentalization of collective consciousness by means of Buddhist culture and philosophy. In today’s world, environmental issues are critical. Buryatia is one of the three main Buddhist regions of the Russian Federation along with Kalmykia and Tuva. Thus, religion, namely Buddhism with its ecophilic principles, may play a crucial role in overcoming ecological crisis in the republic. Mass media, as one of the most active social institutions and the leading channel of information for the citizens, also contribute to the formation of environmental awareness. The article aims to trace how mass media affects the formation of environmental awareness of the population. The subject of this article is the methods of construction of environmental awareness in the regional mass media of the Republic of Buryatia. The goal is to determine the methods of construction of environmental consciousness in the Buryat republican media for the five-year period (2017–2021). The research leans on the method of content analysis; employs the publications of the online platforms “Inform Polis Online: and “Gazeta-n1”. The research can be divided into two stages: 1) the results of content analysis of the online platform “Inform Polis Online” and “Gazeta-n1” for the period from 2017 to 2021; examination of the fundamental principles of environmental ethics of Buddhism described in the publications about one of the major Buddhist holidays – Sagaalgan.

Abstract: This article attempts to develop methodology for assessing criminal TV reports. The subject of this research is the criteria for assessing the quality of criminal TV report. For conducting detailed assessment of criminal TV report, all criteria were divided into four groups: compliance with legal norms; observance of ethical standards; usage of legal terminology; and adherence to technological parameters. For the assessment of first criterion, all legal norms in criminal TV report can be divided into the following categories: appropriate coverage of investigation, coverage trial, and coverage of situation when the offender or the victim is a minor. In assessment of the parameter “usage of legal terminology", it is emphasized that the journalist should apply such terms as “suspect” and “offender” properly. In analysis of the third parameter, we author relies on the criteria proposed by S. A. Muratov. The questions of improvement of TV content, specifically with regards to criminal journalism, remain relevant. This described methodology would help to improve the forms of submission of the materials and heighten the interest of target audience of mass media. The research was conducted in several steps. Firstly, the author examined the structure of criminal content of Arig Us TV channel. Secondly, , carried out classification of criminal TV reports by topic. Thirdly, developed parameters and criteria for quality assessment of criminal TV reports. And finally, at the stage of testing, analyzed the quality of criminal TV reports. The methods used in the course of this research include classification, analysis, and paperwork.

Abstract: The subject of this research is the criteria for the effectiveness of social reportage. The goal of this work consists in development of an algorithm for assessing social journalism materials. The article examines the concepts of “effectiveness” and “social TV reportage”, as well as the key criteria for assessing social live broadcast on regional television. Quality assessment criteria for live TV broadcast include the following: topic selection, choice of interlocutors and locations; staginess (content of questions, their wording, composition of reportage), work on camera (freedom of behavior of the reporter; language and style of presentation: speech technique, speech culture, sense of screen time). The criteria for the effectiveness of social live television broadcast include solution of the discussed problem ; a promise given by the parties responsible for its solution; a promise to think the problem over; full or partial admission of the problem by the competent persons; rejection of the fact that the problem exists. An attempt to develop the algorithm for assessing social live television broadcasts and its testing would allow improving forms of presentation of the materials and increasing the interest of mass media target audience, which defines the scientific novelty and relevance of this work. The research consists of several stages: the first stage is an attempt to develop the algorithm for assessing effectiveness of social live television broadcasting; the second stage marks their classification by the type social problems; the last stage implies analysis of the quality of social reportage. Conclusions are formulated on the algorithm for analysis of social live television broadcasts.