Abstract: Digitalization, the development of the Internet and media technologies lead to transformation not only of functions of journalism, but also to the analysis of the conceptual model of a journalist, which also gives a result in a literary text. Viktor Pelevin subtly captures emanations of this kind and, at least allegorically, but quite accurately represents them in postmodernist artistic text. In the article we will focus on the study of the image of a journalist as the author of a media text and his role in shaping reality, presented in Pelevin's works. The material of the study was the novels "The Sacred Book of the Werewolf" (2004) and "Empire V" (2006). The paper presents the results of the analysis of media space, implemented in the works of V. Pelevin, which is the subject of the study. The novelty of the work is due to the fact that for the first time the role of journalism in the formation of the chronotope of a postmodernist work is analyzed on the example of V. Pelevin's novels. A successful attempt has been made to apply the knowledge of online news journalism to media texts in the structure of a work of art. Cultural-historical, structural-typological methods and structural analysis were used. The article is devoted to the study of the media space, which is considered as a simulacrum of reality, in the structure of the artistic world of a postmodern work. It is proved that the media space created by journalists is mosaic, its boundaries are conditional, blurred or completely absent, in the organization of space at different levels we see a rhizomatic structure, the author often uses the mirror principle.