Abstract: Increase of access to financial services (financial inclusion) and overcoming the new digital gap are the priority task of the national governments, which entails the development of state programs and implementation of various initiatives The subject of this research is the financial literacy and instruments for its improvement in the conditions of new digital reality. The question is raised on the need for reconsideration of the financial literacy in the digital context, and implementation of the more extensive multidimensional approach towards its definition. The authors present the results of scientific research conducted in different countries, which prove that financial and digital literacy are the key determinants of financial inclusion. The analysis of foreign practice of introducing the programs aimed at the improvement of financial literacy of the population leads to a number of practically valuable conclusions, namely high potential and effectiveness of the projects that use interactive technologies. The scientific novelty lies in formulation of recommendations that would contribute to more effective implementation of the programs intended for improving financial literacy of the population: targeted programs for improving financial literacy adapted to the needs and level of knowledge of a specific target audience; interactive content that develops both, financial and digital literacy in the context of using financial products. Special attention is given to the formation of competencies for secure use of digital financial products, information awareness of the participants of the programs on the fraudulent schemes. The increase of financial literacy is considered as an indirect financial protection of the consumers.