Abstract: In the era of digital transformation, the forms of providing information and working with users are changing. As you know, libraries of educational institutions are not only a place for storing and distributing educational resources among readers, but also carry out work to popularize resources and promote them in the educational environment. The university libraries, performing informational, educational and cultural functions, use the tools of websites to solve the tasks set. The success of the entire educational organization depends on a competent and convenient content policy. The article is devoted to the content analysis of sections of the websites of libraries of pedagogical universities. The purpose of the study: to study the content of the websites of libraries of pedagogical universities. In the course of the work, statistical and comparative methods were used, a content analysis of 38 pages was carried out, the main tasks were identified and problems for further research were identified. Main conclusions: relevance of content, reflection of links with external partners and publishers, ease of navigation, modern design are important conditions for interaction between the library and the reader and, as a result, increased interest in publishing projects and library activities. Different types and variety of content increase audience engagement, reduce the time of interaction between participants in the educational process. The main tasks facing libraries are: building up external and internal relations to promote publishing projects, work to popularize the developments of the university's authors in the external information space, the use of modern research on the impact of web resource design on readers. The results can be used to develop courses and conduct training events for industry professionals.

Abstract: This article examines the transformation of cultural function of the libraries of pedagogical universities, considering challenges and changes in the digital educational environment. Leaning on the modern scientific research on creation and content arrangement of web resources, the author analyzes the libraries of 38 pedagogical universities nationwide, as well as interrelation between cultural function and thematic headings. The object of this research is the description of peculiarities of implementing cultural function of the library in the common information space of an educational institution. The subject of this research is the virtual book exhibitions as an instrument of promoting publishing projects and a synthesis of traditional and innovative ways of conveying information to the readers. The main conclusions are as follows: in implementation of cultural function, the university library pursues the goal development of spiritual and moral personality traits. The libraries make a considerable contribution to the becoming and socialization of an individual by preserving and augmenting cultural wealth of literary sources. The implementation of cultural function should take into account the abundance and availability of information in modern world. The stylistics of messages and sources does not always correspond to generally accepted norms and morals. The libraries also aim to draw interest to cultural environment and develop the in skills of working with literary sources among the readers, as well as form a deliberate cultural assessment of the surrounding reality.