Abstract: This article is dedicated to the problem of linguocognitive modeling of image of the region in the context of modern globalization processes and territorial identification among other constituent entities of the Russian Federation. The data of federal mass media published over the period from January 1, 2015 to January 31, 2021 served as the material for this research. The relevance of this article is defined by the interest of modern science in the problems of structural organization, substantive characterization, and typological specification of the image of separate territorial entities. The application of linguocognitive approach reveals the implicit properties of the phenomenon “the image of Khanty-Mansi Autonomous Okrug–Yugra”, which is of crucial practical importance for representation of the region in the overall territorial arena of the Russian Federation. The conclusion is made on feasibility of constructing the linguistic image of the region based on its economic attractiveness (46%), cultural-historical attractiveness (17%), and spatial characteristics (11%). Each type of identification includes certain attributes of factual, associative, or symbolic nature. The scientific novelty lies in description of the conceptual model of regional linguistic space of Khanty-Mansi Autonomous Okrug–Yugra, as well as the external image of the region based on the acquired data. The general methodology for determining the conceptual framework of representations on the region can be extrapolated to the practice of other Russian regions and identification of the similar processes of image design. The research perspective is determined by expansion of the material, modeling of the internal linguistic image of Khanty-Mansi Autonomous Okrug–Yugra, and conducting comparative studies.