Abstract: The article describes the ethnosemiotic features of the use of color meanings in the work of the Khanty poet Vladimir Semyonovich Voldin. Based on the material of works from the collection of V. S. Voldin "So Molupsi: poems in Khanty and Russian languages" (1998), the dependence of the color meanings chosen by the artist on the constants of national culture contained in the images of the Upper – Middle – Lower worlds and the associated color triad of white – red – black is proved. The paper attempts to comprehend the originality of the work of Voldin, the poet of Ugra, in whose poetic texts the symbolic ambiguity of coloratives is explained by the normative and value orientations of the Khanty people in general and the Khanty man in particular; purely author's color associations; socially and culturally determined factors. The work uses historical-cultural, linguistic-cultural, comparative, descriptive methods, techniques of continuous sampling, contextual analysis, comparison, generalization, classification, systematization of material, as well as the technique of component analysis of color values.
V.S. Voldin refers to artists with an amazing fate and great talent. Life itself in all its manifestations has become a source of creative activity and poetic inspiration for the author. The lyrical space of Vladimir Semyonovich Voldin reflects the features of the culture and way of life of the Khanty people, the national flavor of his life is determined. To date, there are no special studies devoted to color values in the works of Vladimir Voldin. Only in some scientific materials mentions the color functioning on the pages of the author's poetry.The scientific novelty of the study lies in the fact that for the first time the ethnosemiotic analysis of color meanings in V. S. Voldin's poetry is comprehensively presented. The analysis allows us to conclude that V. S. Voldin's lyrical text is hierarchical, with a pronounced everyday, monological consciousness, color meanings more often have functional symbolism. Voldin's color designations are a significant part of the world, the image of northern nature, the image of the Khanty man, they form an integral part of the conceptual sphere of the ethnos.