Abstract: The subject of the research is web design in the professional activity of graphic designers, a comprehensive analysis of this branch of design, its features, problems and specifics. The process of designing a website is analyzed from the point of view of its stages. The phenomenon of web design is considered through the prism of the professional activity of the designer as a specialist in the artistic design of the appearance of various elements of the environment. The features of teaching the discipline ”Web design" in the field of higher education are revealed. In the course of the study, general logical methods were used (analysis and synthesis, deduction and induction). Methods of systematization of scientific knowledge – typology and classification were also involved. The scientific novelty of the research consists in an attempt to develop the basic principles of the web design concept that would take into account both the creative and technical components of the design sphere under discussion. As a result of the research, specific characteristics of web design were identified, the pool of artistic skills and technologies that a web designer needs to master, the process of designing a website were considered. The educational aspect of training web designers was also analyzed, which reveals the possibility of combining cultural, artistic and technical training in the process of training a graphic designer, allowing in further professional activity to navigate constantly changing design trends and be savvy in terms of modern information technologies.