Abstract: The article highlights and briefly analyzes the main directions of agrarian sociology in Russia, and shows that agricultural sociology is only evolving today. Theoretical research methods were used: a systematic approach, a comparative historical method, as well as quantitative and qualitative methods of applied sociological research: questionnaires, analysis of documents and work in a focus group. The research allows identifying the main directions of modern agrarian sociology in Russia. These include: 1. Sociological research of ecological culture and consumer culture. 2. The sociology of nutrition. 3. Sociological studies of farming as a special social group. Based on the results of the study, the authors identify the trend directions of modern agricultural sociology in Russia which are currently being formed and waiting for research by the joint efforts of sociologists, economists, lawyers, philosophers and representatives of agricultural sciences. Solving these problems will help attract young people to work in farms, including the organization of their own family farm. The first group of problems is the loss of traditions of family farming as a way of life and the related underestimation of farm labor and farming as a social community. The second group of problems is related to the insufficient use of innovative technologies, including digital ones, in family farming and everyday life, as well as the insufficiently developed social infrastructure in rural areas.

Abstract: The article analyzes the current problems, functional strategies and instigating trends of the agroindustrial complex. The author describes the possible ways of solving problems and considers the prospects for the development of small-scale enterprises based on the existing government support programs for rural areas. Among the most acute problems for the successful development of farms, the author identifies the following groups of problems: 1. Economic problems: rising prices for fuels and lubricants; the volatility of the ruble exchange rate; the constant increase in tariffs for gas, electricity, fertilizers, machinery for agricultural production; the disproportion of prices of products and resources spent on their production; the lack of long-term supportive programs of preferential lending and leasing services; low level of innovation and investment activity; low level of solvency of the population; unsatisfactory state of telephone and Internet communications, roads and transport links; monopolization of sales markets by large agricultural holdings; insufficient development of marketing and logistics issues; weak image advertising of farm products and the lack of integrated marketing communications, which reduce the profitability and profitability of agricultural production. 2. Technological problems: technical and technological lagging behind the developed countries; low technological efficiency of agricultural production of peasant farms; a high degree of deterioration of the equipment and machinery. 3. Ecological problems: industrial and agricultural enterprises impacting on the environment; the inrease in land fertility; the use of pesticides leading to soil and water pollution; the lack of effective control over the quality and safety of food. 4. Social problems of rural areas: the lack of educational institutions with educational services of high quality and developed infrastructure; the lack of jobs for the adult population and youth's low interest in farming as a way of life; domestic problems.