Abstract: In the era of digital transformation, the forms of providing information and working with users are changing. As you know, libraries of educational institutions are not only a place for storing and distributing educational resources among readers, but also carry out work to popularize resources and promote them in the educational environment. The university libraries, performing informational, educational and cultural functions, use the tools of websites to solve the tasks set. The success of the entire educational organization depends on a competent and convenient content policy. The article is devoted to the content analysis of sections of the websites of libraries of pedagogical universities. The purpose of the study: to study the content of the websites of libraries of pedagogical universities. In the course of the work, statistical and comparative methods were used, a content analysis of 38 pages was carried out, the main tasks were identified and problems for further research were identified. Main conclusions: relevance of content, reflection of links with external partners and publishers, ease of navigation, modern design are important conditions for interaction between the library and the reader and, as a result, increased interest in publishing projects and library activities. Different types and variety of content increase audience engagement, reduce the time of interaction between participants in the educational process. The main tasks facing libraries are: building up external and internal relations to promote publishing projects, work to popularize the developments of the university's authors in the external information space, the use of modern research on the impact of web resource design on readers. The results can be used to develop courses and conduct training events for industry professionals.

Abstract: Today, in the era of digitalization, large arrays of educational and scientific literature data are presented in the libraries of educational institutions. The availability of sources, including through open access resources, on the one hand, facilitates the work of users, on the other hand, presents difficulties in the selection and structuring of resources. In the course of the study, we analyzed the websites of libraries of pedagogical universities and considered the main types of measures to promote educational resources, identified further vectors of development in the context of digital transformation. The object of the study is to identify the features of the promotion of publishing projects. The subject of the study is methodological activities carried out within the walls of libraries. The article describes in detail the types of methodological measures offered by publishers in offline and online formats. The joint work of libraries and publishing houses to popularize electronic resources is an important component on which the quality of the educational process depends.Main conclusions: methodological support of publishers is very important for the promotion of educational resources, which cannot be limited to instructions or other methodological materials. Field workshops and online events are designed to increase interest in electronic resources and structure work with large amounts of data. Professional development of library specialists in modern conditions also depends on the support of publishers.