Abstract: The subject of this research is the analysis of linguostylistic peculiarities of German messages on the Bildung topic. The object of the research is the texts of messages taken from Die Zeit newspaper and made by male authors. Cherkun focuses on the construction of gender identity of male addressers from the point of view of speech strategies and tactics used in German messages. Data for study includes messages and essays on educational issues that had been published in the German newspaper Die Zeit during the period since 2014 till 2016. Gender differences of men's writing style are described by the author from the point of view of structural, contextually determined and communicatory-functional features in accordance with the classification of Klaus Brinker. The novelty of the research is caused by the fact that the author answers the qustion how German messages on Bildung construct gender identity of male addressers from the point of view of the communicatory structure of a text and what speech strategies and tactics are used. The results of the research is of practical important for studies of modern mass media and development of gender linguistics, linguocultural studies and linguostylistic studies.