Abstract: The object of the study is the symbolic and allegorical meanings of artistic images of fine art, built in the unity of the diverse, based on the principle of the relationship between the real and the conditional. The subject of the study is a comparison of the methods of metaphysical and constructive realism in creating aesthetically expressive forms of artistic images expressing symbolic meanings. The article systematizes the methods of creating artistic images in constructive realism: typification, stylization, artistic and theoretical generalizations, analysis, synthesis, application of constructive ideas of combining parts of the whole, geometric generalization of form in the construction of the spatial structure of the object, artistic interpretations. The main method of image research is the analysis of visual contexts of the application of the concept of methods and other means of constructing artistic images. The novelty of the article lies in constructive realism in creating deeper symbolic meanings than the generally accepted forms of realism convey. With constructive realism, aesthetically expressive images are created in the unity of the heterogeneous and do not distort the conventional meanings. In the differentiation of means and integration of image layers, the image represents a single symbolic meaning. As a result of the analysis of constructive realism, four regular processes of building the unity of the diverse in the form and content of artistic images have been revealed. The conclusion is that constructive realism to the construction of artistic images has practical significance. The images are characterized by aesthetic expressiveness, this attracts the attention of the audience. In expression through the form of symbolic meanings, images acquire the potential of visual communication with people.

Abstract: The subject of this research is visual communication. The goal of this research is to demonstrate the theory of designing visual culture artifacts in the images that possess communicative potential. Images are structured within a system of interrelated meanings that form holistic mages vividly illustrate semantic models to the people, which is the condition for easier visual perception of the form and content of the artifacts. The theory includes the three factors of visual communication: structuring of aesthetically expressive forms within the system of conventional meanings of the content; design of the spatial structure of artifacts using the universal cultural geometric language and artistic interpretations; creation of culturally significant information in the images using cognitive, artistic and symbolic signs of cultural languages. The novelty of consists in application of constructivist approach towards discrete encoding of the artifacts of visual culture within the system of meanings that represent content through the synthesis of shape of an aesthetically expressive image. Design education carries out a research of application of constructivist approach towards design of visual artifacts. The research results depended on the exhibition of the joint works of students from experimental and other students. The exhibition demonstrated that the works performed in architectonic style attract attention of the audience more than the works of other students. A constructivist approach towards design education contributes to optimization of visual communication with people.