Abstract: This research focuses on examination of the concept from cross-cultural perspective. It is substantiated by the fact that currently the study of cross-cultural communication on the level of concept is important due to the idea of spiritual unity of people of different nationalities and increase of the ethical level. The article reveals the theoretical specificity, role and place of the concept. Analysis is conducted on the concepts of linguistic worldviews The author explores the key approaches towards comprehension of the concept as a cross-cultural formation – as the basic unit in mental world of a person, as the unit of cognitive semantics, as the intermediary between words and reality. These approaches are based on definition of the concept as what denotes the content of the concept. The researchers associate the concept of concept with the cognition of the world. The representation of linguistic worldview may be on the lexical level, as well as on the level of various texts, which implies fuller coverage of the material. The worldviews reflect the perception of the world by linguistic personalities of different ethnic groups, affecting their mentality. Such influence manifests in assessment of the state and changes in the environment, role of the linguistic personality, its attitude towards the world, itself, others, as well as its behavior. The linguistic worldview is mobile, and thus devoid of passivity and rigid standardization. It is established that the linguistic worldview is represented on the level of linguistic unit, as well as the level of various types of text interpreted in a particular culture. Representing the view and perception of linguocultural community, the worldview determines the mentality of the representatives of a particular culture or nationality, which manifests in their assessment of the state of the environment and the possibility of its change, position and attitude of a person towards the world, nature, animals, himself, and other people, as well as in behavior.