Abstract: The article is a study of the texts of self-presentation on the example of a video essay by students. The subject of consideration is linguistic means and techniques, compositional and stylistic features of mediated self–presentations, the implementation of pragmatic attitudes of speakers in them. The relevance of the work is due to the need to form and evaluate effective methods of teaching the genre of self-presentation as an important component of students' communicative competence in the field of business communication.
In the course of the research, general scientific methods of observation, comparison, description, comparative analysis of linguistic material and the linguistic method of interpretive analysis were used. The methodological basis of the work was made up of current scientific publications in the context of the linguistic approach to the phenomenon of self-presentation, including articles on the methodology of teaching the creation of this type of texts. The material for the analysis and evaluation of lexico-stylistic, organizational and pragmatic characteristics of self-presentations were videos prepared by first-year students as part of a special assignment for the course of lectures "Business Communications". To solve the problems of the study, the parameters of the examination of speech works were determined: the presence of an object of self-presentation, the clarity of the target setting, tactical and strategic planning, intra-textual language regulatory means, the presence and relevance of speech creativity, etc. Special attention is paid to the verbal method of positioning. According to the results of the study, the most frequent shortcomings and speech errors, as well as typical problems and difficulties of students in the process of text generation are grouped and described. The degree of success of the implementation of the communicative plan was significantly influenced by the factor of students having professional communication experience. The pragmatic intentions of first-year students presuppose the presentation of qualities corresponding to the stereotypical images of professionals and conscientious employees formed in society. A positive image is created by students by orienting the formulations of the text being created and the factual and axiological series presented in them to the standard requirements of the business environment. At the end of the article, the author's version of a comprehensive methodological solution to the problem of the formation of self-presentation skills among students is proposed.

Abstract: The subject of this research is the problem of text generation in teaching students the philological fundamentals of professional activity. The practice of creating media texts and communication products implies not only a set of representations on the media trends, process of medicalization, and pragmalinguistic characteristics of mass media texts, but also consistent philological knowledge, specific condition and strategies of media education, which contribute to successful production of the necessary content. Methodological framework is comprised of the general scientific method of comparative analysis, as well as the methods of philology – compositional and semantic-stylistic analysis that allowed determining typical difficulties faced by the students in the process of text generation: incomprehension of the genre boundaries and content benchmarks, problem of selecting the necessary text modality, lack of factual information on the topic, its unreasonable duplication. The author assesses the quality and specificity of the creative speeches of the students (announcements, peer reviews, interview texts); as well as analyzes their perception by the students for clarifying the problematic area of text generation and search for effective solutions within the framework of educational communication. The acquired results allow outlining the key and additional conditions for the improvement of text generating skill of the future specialists in the field of mass communications, the stages of solution of the problem of text generation and their content. The defining in formation of the text generating skill became the approach towards media text as a multilevel message, the key parameters of which are determined by the implied communication medium, form of perception, peculiarities of creation, category of authorship, and thematic orientation.

Abstract: The subject of the research is pre-action correspondence as an important aspect of relationships between subjects of educational process. Analysis of documented evidence of pre-action claims from students and their legal representatives allows, firstly, to to discover typical features of modern letters of complaint on one of the most nettlesome social issues (personal interests and needs of authors), and secondly, to clarify aspects of the culture of communication, creation and implementation of educational strategies and practices meant to improve business communication. The achieve the research goals, the author has applied description, comparison and stylistic analysis as the main research methods. Compositional analysis carried out by the researcher is based on taking into account the interaction between structural and linguistic peculiarities of studied examples of business communication (pre-action correspondence). As a result of the research, Romanova summarizes the main features of the structure, contents and linguistic framework of letters of complaint, gives recommendations on how to keep to the optimal level of conventionality of pre-action correspondence by electronic means of communication and offers her own model of a balanced response to letter of complaint based on communicative goals and features of the author of such letter. The research results have a wide scope of application, from research of what is appropriate and what is not in business communication with senior school students and first-year university or college students and development of recommendations and principles of organisation of work with complaints and claims focusing on methods and algorithms of response in accordance with applicants' expectations.