Abstract: The object of this research is the youth of the Republic of Bashkortostan. The subject of this research is the financial behavior of youth. Based on the results of online pilot study carried out in the Republic of Bashkortostan via Google Form, the authors analyze the relevant questions pf financial behavior of youth. The survey included the questions that allowed determining the process of formation of financial literacy, degree and level of participation of the key social institutions in teaching the younger generation the fundamentals of financial literacy, as well as financial behavior practices that exist in the families of respondents. Emphasis is placed on the analysis of financial literacy of youth, as it is largely determined by the financial literacy of the population, which includes knowledge, practical skills and skills, and attitudes of citizens in the field of personal finance. The research interest is also focused on the differences in financial behavior of Z generation (zoomers) and Y generation (millennials). The author determines insufficient level of teaching financial literacy at all stages of education, which entails irrational (risky) financial behavior among youth. Half of the respondents can be regarded as poor people; however, they do not seek for solution to change the situation, such as getting themselves a job. As a positive trend, the author notes noted that in a certain way modern youth is concerned about the future and tries to develop the strategies of financial behavior (mostly medium-term and short-term).

Abstract: This article is dedicated to studying the consumption of Internet in Russia. The author analyzes the dynamics of consumption of global network by regions of the Russian Federation. Special attention is paid to the use of Internet by population of the Republic of Bashkortostan. Comparative analysis is conducted to the situation in Bashkortostan overall, as well as urban and rural areas in particular. Attention is also focused on the correlation between two indicators: “Use of the Internet” and “Assessment by households of their financial situation”. The conclusions are structured on the analysis of relevant Russian and foreign publications covering the topic of the use of Internet, as well as statistical data for the period from 2010 to 2018 (based on the materials of the Russian Federal State Statistics Service and Bashkortostan Regional Statistics Service). The conducted research allowed determining the connection between the use of Internet and assessment by the households of their financial wellbeing. The acquired data can be used in forecasting of economic situation in the region, as well as carry applied relevance for commercial organizations, for the more efficient interaction with the consumers and improvement of goods and services.

Abstract: The subject of this research is the analysis of the materials of Bashkortostan characterizing the main results of sampling inquiry of the household budgets. The authors provide information on consumer spending of households overall, as well as in urban and rural areas. Special attention is turned to the comparative analysis of consumer behavior of urban residents and rural residents. The main expenditure items of the residents of the Republic of Bashkortostan are determined. The authors also analyzed the structure consumer spending in accordance with the consumption purposes, as well as assessment by each household of their financial situation, which also depends on the place of residence. The research method is the analysis of statistical data for 2010-2017 (based on the materials of Bashkortostan). The results testify to certain economic issues in the Republic of Bashkortostan. The acquired data may be used in forecasting the economic situation in the region. The examination of consumer behavior has an important applied meaning for commercial organizations (for the more efficient interaction with the consumers, as well as improvement of, for example, commodities and services).