Abstract: This article analyzes the modern Crimean Tatar costume from the perspective of succession of the traditional elements. The author systematizes general approaches towards design of the traditional and modern costume, indicating the characteristic features. At the present stage, the elements of the traditional Crimean Tatar costume are growing in popularity. Interpretation and modern stylization of the traditional elements of national costume leads to the formation of the unique style. The leading phenomenon in the approach towards design of the modern national costume is the scientific basis, which helps to preserve the traditional elements. The object of this research is the modern Crimean Tatar costume, while the subject is decorative and graphic approaches towards design. The primary task consists in determination of the principles of creation of Crimean Tatar image and its implementation into Crimean modern culture. The novelty of this research is defined by insufficient examination of the modern Crimean Tatar costume on the scientific level, although actively implemented into modern youth culture. The creative direction in the works of modern Crimean Tatar designers is divided into three approaches: verbatim reproduction of ethnic costume (mostly used wedding gear and theater costumes), authorial interpretation, and avant-garde approach, using metaphors as the basics of style. It is noted that in the approach with allusive metaphors it enough to complement modern costume with headwear similar to the traditional to add national flavor to the image. The author underlines the importance of development of modern Crimean fashion in all three directions, as each approach has a particular function.

Abstract: The subject of this research is the imagery and stylistic solution of modern public interiors located on the territory of Crimea (hotels and restaurants) arranged in ethnic style. In the past decade application of the elements of traditional culture as fundamental in creation of the image of public space gained popularity, which defines the relevance of this topic. First and foremost, it is associated with the revival of interest to folk culture: authentic cuisine, folklore, surrounding environment, which in turn, is a certain response of humanity to the ongoing globalization processes. The goal of this work consists in determination of the leading project methods in creation of ethnic atmosphere of a public space on the example of objects located on the territory of Crimea. The study is based on the analysis hotels and restaurants as most expressive objects from the artistic perspective. The scientific novelty consists in a comprehensive analysis of public objects with explicit stylization of Central Asian art. Determination of artistic techniques ensures a systematic approach to the assessment of artistic value of modern public spaces. The creation of image is viewed from the perspective compositional methods, which in turn, become the basis for further design and décor of the environment. As a result, the author reveals the two leading methods in formation of the image: retrospective and authorial stylization. It is established that both method have positive and negative side with regards to perception by a recipient. Practical significance of the study consists in formation of possible evaluation categories in the analysis of creative approaches of authors towards implementation of ethnic theme in designing environments.