Abstract: The object of the study is the symbolic and allegorical meanings of artistic images of fine art, built in the unity of the diverse, based on the principle of the relationship between the real and the conditional. The subject of the study is a comparison of the methods of metaphysical and constructive realism in creating aesthetically expressive forms of artistic images expressing symbolic meanings. The article systematizes the methods of creating artistic images in constructive realism: typification, stylization, artistic and theoretical generalizations, analysis, synthesis, application of constructive ideas of combining parts of the whole, geometric generalization of form in the construction of the spatial structure of the object, artistic interpretations. The main method of image research is the analysis of visual contexts of the application of the concept of methods and other means of constructing artistic images. The novelty of the article lies in constructive realism in creating deeper symbolic meanings than the generally accepted forms of realism convey. With constructive realism, aesthetically expressive images are created in the unity of the heterogeneous and do not distort the conventional meanings. In the differentiation of means and integration of image layers, the image represents a single symbolic meaning. As a result of the analysis of constructive realism, four regular processes of building the unity of the diverse in the form and content of artistic images have been revealed. The conclusion is that constructive realism to the construction of artistic images has practical significance. The images are characterized by aesthetic expressiveness, this attracts the attention of the audience. In expression through the form of symbolic meanings, images acquire the potential of visual communication with people.

Abstract: The object of this research is visual culture in the context of studying artifacts and design of new visual images. The subject of this research is the theoretical reflection on the essential attributed as the general characteristics of visual culture. The author compares the depiction of the artifacts of visual culture artifacts in postmodernism and constructivism. Postmodernism does not aim to build holistic images and reveal the content through visual form. Constructivism, in turn, structures holistic and aesthetically expressive forms of artifacts in unity with the content. The knowledge and meanings in visual artifacts are constructed via graphic spatial and artistic features. Special attention is given to the constructivist approach as a theoretical-methodological substantiation for studying the essential attributes of visual artifacts. Such approach allows the cultural entities to build semantic models by means of the general cultural geometric language in the dialectical synthesis of various forms, content, and conventional meanings. The artistic interpretations contribute to creation of the unique content. The constructivist approach includes the following methods: deconstructivism of conducting detailed analysis of the artifacts; constructivism of building new aesthetically expressive images. The result of this research lies in systematization of the essential attributes of visual culture for all forms and content. The novelty of consists in correspondence of the constructivist approach to the object and subject of the research, as well as in examination of the actual reality of the modern visual culture of digital technologies and new constructive methods of visualizing form and content in the images.