Abstract: The subject of this research is the communicatively substantiated social continuance. Particular attention is given to the reversible and irreversible processes of social development associated with the transformation of communicative environment. The author carefully examines the link between social time and communication processes; temporality of socio-communicative space in synchronic and diachronic aspects; time peculiarities of communication as a system on one hand, and as an action – on the other; as well as reversible and irreversible processes common to the communicatively mediated social interaction. The article conducts a phenomenological analysis of social communication, considering a number of positions from synergetics, concepts of the time of G. Deleuze and plural temporality of I. Wallerstein and F. Braudel. The conclusion is made that communication represents a temporal synthesis of social events, when in terms of the communicative maximum, the historical diachrony “reverts” to synchrony. The author underlines that communication temporally correlates the social events, arranging the order (syntagma); the individual’s interpretation of the past and the future defines the image of the social present.

Abstract: The object of this research is the political communication in the context of information space changes; while the subject is the personal freedom that can be realized in discussion. The goal of this work lies in comprehending the nature of personal freedom in political communication. The author reveals the social and ethical grounds of freedom as the basic values of relationship; gives phenomenological description of freedom in political communications; determines the terms for implementing communication freedom in the modern society; analyzes the external and internal freedom; considers the link correlation between communication system and power relations. For explication of freedom, the author refers to the communicative-activity approach, concept of positive and negative freedom of I. Berlin, and pragmatic interpretation of freedom by H. Arendt. It is revealed that the limitations of freedom are enrooted in media environment, which is characterized by the panoptic nature of human presence, ambiguity of ethical standards regarding the use of personal data. The conclusion is made that political communication is the factor of the establishment of subjectivity. The scientific novelty lies in application of the pragmatic concept of Hanna Arendt in interpretation of the current process of interaction in media environment.