Abstract: The study is aimed at the development of the psychological-pedagogical construct of implementation the information technologies in higher education. The aim of the study is to determine the psychological conditions and logic of information technologies deployment to develop the personal potential of students.
The authors use the methods of systematization and generalization, the method of conceptual-structural reconstruction, modeling and design, psychological testing and comparative analysis.
As a result, presented the personal-oriented construction of ICT realization into the university training. It combines the principles of using ICT, the structure of educational communications and specific stimuli of ICT that activating the personal potential of students. The principles proposed in the construction serve as a psychological-pedagogical filter for the introduction of ICT (targeting, accessibility, redundancy, diversity, integrativity, sensitivity, synergy, refreshment, systematicity, scientific orientation, etc.). Compliance with these principles allows building on the basis of ICT a developed and psychologically correct system of educational communications, including such components as: didactic, information-gnostic, interactive, attractive-motivating, participating and other components. In the presented construction, the authors also offer a set of ICT stimuli that activate the personal potential of students: representative, exposing, adaptive, contact, search-heuristic, imprinting, control-evaluative, structuring, reflective, modeling, suggestive, translimitative, temporal, personalizing, inclusive, etc.
Approbation this construction in the online learning showed the promise of its application in practice. The results of diagnostics using the self-actualization method (version of the POI test by E. Shostrom) showed that students have an increase in such indicators of personal potential as: self-support, self-regard and self-acceptance, as well as spontaneity, flexibility and productive relationship.
The results obtained can be applied in the field of building student-centered digitalization practices of university education, the novelty of which lies in the indirect introduction of information technologies through the development of a variety of educational communications aimed at activating students' personal resources and capacities.

Abstract: The article is devoted to the problem of strengthening the psychological health of young people in a crisis-transformational situation of the development of society. The purpose of the study was to identify particularly serious sociocultural deformations that negatively affect the psychological status of modern Russian youth. The subject of the research is the psychological health as a phenomenon of the institutional and mental integrity of society. With regard to the development of youth, this phenomenon was considered as an effect and result of its productive socialization, the formation of an adequate picture of the world, positive self-awareness and constructive patterns of life activity. The scientific reflection of the problem is made on the basis of the methodology of sociocultural determination of the psychological development of a person and social groups. The analysis of research and approaches in the field of health psychology is presented. The leading tendencies of deformation of the pisosphere and youth consciousness are shown. The basic levels of identification of sociocultural challenges to the health of the young generation are described: geo-cultural, historical-formational, sociopolitical, political-economic, sociological, psychological. The novelty of the work is caused by the author's conceptual transition from the egocentric paradigm of understanding psychological well-being and health to a culture-centric paradigm based on the life-activity plan of the individual as a full-fledged subject. The obtained results can serve as an important theoretical tool for the analysis of cultural-genetic factors of the psychological health of young people and the development of comprehensive measures to strengthen and maintain it under modern conditions.