Abstract: This article examines such aspects of the topic as the integration of innovative technologies of the augmented and virtual reality into art. Transgression is viewed from the two perspectives – the convergence of art and its reconstruction. The approach towards to teaching young talents in the fields of cinematography, theatre, design, choreography, and others undergoes critical changes. This poses a pressing issue for the Russian system of education and pedagogues, which implies the use of new technologies in educational process. The creative projects of the students demonstrate that the key directions contain the use of VR and AR technologies for creating design; VR technologies for filmmaking; VR and AR technologies for inventing virtual museums; AR technologies as the elements for choreographing. The article is based on the experiment in form of questionnaire and the analysis of student works, conducted among 550 fourth-year students of art disciplines (Interior Design, Film and TV Direction, History of Art, Choreography) in three different universities. The author concludes that the analyzed projects set the trend for the development of the new direction in terms of student dramaturgy – design with the use of AR technologies, which suggests the replacement of classical decorations with graphics. The realization of such project is currently impossible on the basis of educational establishment of the respondents due to insufficient funding and technical capabilities.