Abstract: The object of the research is the applied animation in Russia at the turn of the 1920 - 1930s. The subject of the research is the processes that have been happening in the cultural space of the country as a result of new value paradigms being developed. Petrukhina draws the parallel between the crude woodcuts style and poster style in the Soviet graphic design and animation. She describes historical grounds for the applied Soviet animation as a means of interaction between different types of arts and communication technologies. Conclusions about the influence of previous processes on the creation of the original appearance of applied animation are drawn, its characteristic features are highlighted. The author of the paper uses a theoretical analysis of the scientific specialized literature. The research is based on the method of description that includes methods of observation, comparison, generalization and interpretation. The rationale of the research is caused by the fact that that Russian applied animation resulted from the transformation of the crude woodcuts style, ideological poster making and numerous graphic and technological experiments in cartoon animation. The author discovers unique eclectic and collective nature of animation.  The fact that this is an understudied topic requires further diligent studies. In conclusion of the article, the author discovers the ways of prolification of applied animation in the socio-cultural space and opportunities to use it at this stage. 

Abstract: The object of this research is the applied animation in Russian at the turn of 1940’s – 1960’s. The author examines the development stages of applied animation, traces the transformation of the main artistic methods and tools used by the leading Soviet animators from “Soyuzmultfilm”. The research contains several stages: postwar period; Thaw period of 1950’s; era of the revival of imagery-graphical language of animation of the 1960’s. The article analyzes the prerequisites to the emergence of Soviet classical animation – from experimental works of separate animation artists to avant-garde, symbolic and secular animation created by production groups. The author underlines the impact of the applied and authorial animation of the 1940’’s – 1960’s upon the current state of the industry, as well as correlation of the cultural-historical processes. The work includes the comprehensive approach based on the analytical, historiographical, and comparative-typological methods; as well as descriptive method that includes observation, comparison, generalization, and interpretation. The main conclusions related to the unfolded during the 1940’s – 1960’s artistic trends of the emergence of new genres in animation art, and as a result, the formation of complex poly-genre interconnections. The author’s main contribution to this research lies in systematization of the methods, tools and technologies in the Soviet applied animation at the turn of 1940’s – 1960’s.