Gres'ko A.A., Solodukhin K.S. —
Modified fuzzy model of choice of strategies of cooperation of organization with the stakeholders on the basis of generalized criterion
// Trends and management. – 2018. – ¹ 4.
– P. 64 - 74.
DOI: 10.7256/2454-0730.2018.4.27728
URL: https://en.e-notabene.ru/tumag/article_27728.html
Read the article
Abstract: The subject of this research is the management relations between the organization and its groups of interested parties. The work provides a modified fuzzy model of choice of strategies of cooperation of organization with the stakeholders, which allows selecting the best type of strategy for interaction with each group of interested parties. The model is described on the example of cooperation of a regional university with the business environment. In this regard, the work discusses possible scenarios of changes in relations between the university and real sector of economy. At the same time, the characteristics of relations are assessed fuzzily. The decision on the choice of one or another type of strategy is based upon fuzzy weight coefficients of the reasonableness of application of types of strategies considered as random variables for most probable scenarios using fuzzy generalized criterion that combines mathematic expectation with the standard deviation. The key difference of this model from the models previously developed by the authors consists in the fact that the weight coefficients of reasonableness of application of the types of strategies are not calculated by the set formulas, but defined on the basis of set framework of rules of fuzzy logical conclusion. At the same time, in calculating the mathematical expectation and standard deviation, the weight coefficients of reasonableness of application of types of strategies are not priorly defuzzified. Correspondingly, the fuzzy factor are the private criteria, generalized criterion, and the degree of risk appetite of the decision-maker. Moreover, the ranking of the multiplicity of the types of strategies takes place on the basis of centroid method comparison of fuzzy numbers.