Abstract: This work examines the hierarchy of motivational orientations for achieving success among the students of humanitarian and technical faculties of Krasnoyarsk universities that are essential for the formation of educational policy aimed at improving the quality of education, as well as monitoring of development of the general cultural competences of the students of various academic disciplines, existing differences and deficits. Major attention is given to the establishment of dominant motivations and their relation to the overall value (optimistic or pessimistic) picture of the world, as well as the defining ethics of behavior and decision-making. The choice of two target audiences is made for verification of hypothesis about the presence of substantial distinction in the strategies for achieving success among the students of humanitarian and engineering disciplines. The article applies the psychological diagnostics of motivations of achieving success among the university students that was recently proposed by the S. A. Pakulina. It determines the nine key categories of success characteristic for the students of modern universities: success as financial realization; success as fortune; success as recognition; success as power; success as achievement; personal success; success as state of mind; success as overcoming; success as calling. The survey contains 36 questions that identify the students’ preferences in each of the nine methodological category of success; 591 students of the three leading universities of Krasnoyarsk (Siberian Federal University, Krasnoyarsk State Pedagogical University named after V. P. Astafyev, Siberian State University of Science and Techlogies) took part in the research. Regardless of the gender and academic disciplines, the dominant motivations includes the successful achievement of the desired goal, self-realization, and personal content; among the less attractive motives have been determines the exterior success (necessity to rule, influence people, make decisions for others). The common dominant motivation for the majority of respondents (90.2%) is the internalized success, which includes the five types of success: achievement, personal success, state of mind, overcoming obstacles, recognition. The author establish the link between such orientation with the high level of optimism among the students of current generation and their successfulness in education. The acquired results can be valuable in formulation and implementation of the modern educational curriculums and practices, creation of efficient environments for the professional and personal activities, forecasting the types of social and public activities of the students.

Abstract: The article analyzes the global challenges and possible responses to them. Discusses the new adaptation mechanisms to global change such as "flexible consciousness", "flexible skills", "flexible cooperation", "flexible / soft power" to resolve the existing global problems. Explores the nature of innovation and the importance of "flexible strength" conducive to its creation. The process of formation of an innovative society as a basis for a new global flexible force, preventing the negative effects of the accelerated development of the non-linear world.

Abstract: Research of valuable installations of students of universities of Krasnoyarsk and students of Branch of Moscow State University of culture in the city of Zhukovsky in model "progressive" and "static culture" is conducted. It is established that for most of students all valuable installations of "progressive culture", except the value of decentralization and horizontal position of communications are significant. The analysis of the received results on each of valuable installation is given. Regional differences of valuable installations of students depending on geography of accommodation and study are revealed.Estimates of chances of successful modernization in Russia are given.The main method is a survey of student's groups, graduate students and experts. The received results were discussed and interpreted according to a research subject. The conducted researches of opinions of students and experts of the city of Krasnoyarsk and city of Zhukovsky allowed to receive some important results. Unlike the occurring ideas of unavailability of the population of the country to modernization the received results speak about other. It is established that most of students humanists regardless of geography of training divide values of "progressive culture" of the countries which made successful modernization and are guided by them in the practical activities. The positive valuable installations which are available for most of students in general form at them needs for updating and modernization of the country, form ideas of high chances of successful modernization of Russia and importance of processes of modernization of consciousness of the population for realization of these chances.