Dzhabrailova A.S. —
From archetype of simulacrum
// Philosophy and Culture. – 2018. – ¹ 4.
– P. 72 - 77.
DOI: 10.7256/2454-0757.2018.4.25968
URL: https://en.e-notabene.ru/fkmag/article_25968.html
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Abstract: This article is dedicated to the morphogenic element of culture and analyzes its transformation within passage of time. The author demonstrates the interaction between the creating force of the archetype and secularizing force of the simulacrum on the specific examples of transformations of the cultural phenomena and orientations. Ethnic dance and traditional ornaments are viewed as the archetypes of culture; the tendency of their transformation into simulacrums is subjected to analysis. The comparison of “archetype – simulacrum” is based on the close relation of these two concepts with Plato’s Idea, but the author make an accent on the positive aspect of simulacrum marked by G. Deleuze. The author applies poly-paradigm approach that includes dialectical and phenomenological methods, and considers archetype as a phenomenon and soul of the culture. The article also uses the principles of hermeneutic analysis that reveals the nonverbal languages of manifestation of the culture. The scientific novelty consists in introduction of the pair of opposing forces of the archetype and simulacrum as an instrument for analyzing the cultural phenomena. It application demonstrates the effectiveness of referring to the cultural unconscious for positive influence upon the development and preservation of the uniqueness of culture. It is suggested to examine the activation of archetype underlying the foundation of cultural phenomena as a method of counteracting simulation and thoughtless imitation.