Abstract: The subject of this research is the blog hosting sites and social networks in the Russian Federation and the United States as the platforms for blogging. The author carefully examines such aspects of the topuc as the peculiarities of application of the various Internet services with social components and other forms of content. Special attention is given to the differences between the blog platforms, social networks, and their use in the indicated countries. The following conclusions were made: part of the bloggers have switched to a new format of social networks, for example Facebook due to the broader audience, simplicity of use, and ample opportunities for popularizing their content; the traditional blogging finds its application in separate fields when its transition to the social network platforms is unreasonable or undesirable for the author, however most of them ended up transitioning over to the social networks. The results of this scientific work can be used for the purpose of forecasting the development of other types of new media in the reviewed countries. The scientific novelty consists in the synthesis of information of multiple field-specific research for determination and comparison of the use of social media and blog hosting sites in the Russian Federation and the United States as the platforms for placing the content.