Abstract: The article is devoted to the concept of freedom in a Swiss dialect of the German language as a specific phenomenon of Swiss culture. The subject of the research is the lexical representation of this cultural concept in the linguistic world image of Switzeland that points out at the main cultural values and mentality of the Swiss. Analysis of lexical representations allows to define specific conceptual features that represent a specific world picture of the Swiss, in other words, world image. The world image is developed as a result of various contacts with the surrounding world. In this research Voronko has used the component analysis and analysis of dictionary definitions. The novelty of the research is caused by the fact that the author presents lexical representations of the concept of freedom in a Swiss dialect of the German language that reflect peculiarities of the Swiss national culture and world view. Based on the analysis, the author concludes that this is a bright concept for the Swiss culture and it has specific conceptual features such as the desciption of the political order, economic institutions as well as traditions and customs of the Swiss.