Abstract: This article presents the results of a pedagogical study of the influence of teaching on the basis of the cultural and educational space of the museum on the formation of cultural and professional qualities of university students. The theoretical basis is the study of S.L. Troyanskaya. The study was conducted on the basis of The Pushkin State Museum of Fine Arts, The Goldenweiser Memorial Apartment for bachelors of Faculty of Entrepreneurship in Culture of the International University in Moscow. The main findings of the study are: the inclusion of the cultural and educational space of the museum in the educational process of the university is an effective solution for the development of the cultural and professional qualities of students, necessary for readiness for further professional activities and cultural life in society, and for intensifying the learning process.