Abstract: Nowadays in Russia there is no satisfaction of needs of the population in vegetable products, which consumption is almost a half less than required standards. The main reasons are low level of vegetable production and the purchasing power of the population, which is associated with a low level of development of market infrastructure. The investigation was performed according to data about manufacturers of vegetable production of the Republic of Mordovia. In this article were used the Herfindahl-Hirschman Index, index Linda, technique of the analysis of market potential, economic-mathematical methods of extrapolation of trends and optimization of production. The necessity of improving the mechanisms of agrofood policy on market vegetables, showing characteristics and existing problems of effective functioning of vegetable subcomplex, summarizes the main factors of development of the market of vegetable production, formed the methodology and held on its analysis and assessment of the State of competition Wednesday at the vegetable market in the Republic of Mordovia, developed models to optimize the structure of sown areas under vegetables in agricultural enterprises, in the assessment of the market potential of vegetable growing on the organizational structure of the wholesale food market. Results of the study will be useful to the authorities for the formation of food policy on the vegetables market, because they allow to identify promising areas and positions in sales of vegetable products, that stimulate their further production.

Abstract: The produce market of the Russian Federation does not currently satisfy the demands of the population, and the produce consumption is nearly half of its necessary norms. The main reasons consist in the low production rate and the purchasing power of population, which is in turn, related to low level of development of the market infrastructure. This leads to a sharp need for improvement of the instruments of agricultural policy with regards to produce market and reform of the models of the organizational and economic development of produce market. This work demonstrates the peculiarities and current problems of efficiency of the produce sub-complex, generalizes the key factors of development of the produce market, formulates methodology and presents the analysis and assessment of the state of the current environment in the produce market of the Republic of Mordovia, and devises models for optimization of the structure of farmland.