Abstract: The subject of this article is the structure and functions of the system of social governance with regards to vocational guidance in the general education institutions on the example of Moscow. Social governance of vocational guidance is viewed as the system of interrelated elements, which pointedly influence the process of students’ professional self-identification. It encompasses the targeted and systematic multilevel activity on organization and control of training process of the subjects to professional choice in accordance with the personality, interests and affinities, considering the demands and potential of the society. The scientific novelty lies in development of the structural-functional model of social governance of vocational guidance, consisting of several stages (“personality”, “general education institution”, “socio-professional groups”, “municipal administrative structure”); at each of these stages, the subjects of vocational guidance fulfill the specific interrelated functions. Practical implementation of the formulated from the perspective of systemic approach principles of social governance of vocational guidance, allows to substantially improve the regulatory, methodological, and information support of the governance of vocational guidance in general education institutions.