Abstract: The subject of the research is the phenomena of ageism and lookism. The researcher analyzes the role of age in evaluation of one's appearance of attractive or non-attractive. She performs a theoretical analysis of researches devoted to grading one's appearance as beautiful and as well as the role of one's age in developing his or her views on success, health and beauty. Pogontseva focuses on the 'young age-health-beauty' triad as the key moment of assessing the other. Thus, the aim of the research is to analyze peculiarities of assessing someone else's appearance and ageism manifestations demonstrated by young women. For this purpose, the author has developed a set of 15 black-and-white photos (portraits) of women of different age (from 18 to 60 years old). Respondents were to evaluate these portraits depending on a number of criteria including those that say how beautiful, happy, successful in profession or personal life a girl on a photo is, and approximately how old she is. The review involved 30 young women from 18 to 25 years old (the mean age is 22). The results of the research demonstrate that the age of a girl on a photo does not affect attribution of certain qualities to her (the phenomenon of ageism), however, there are certain tendences towards it. In conclusion, the author emphasizes the need in further research, for example, she underlines that it is necessary to involve more respondents of different ages. It is also important to include men in the research, both male respondents and male photos. 

Abstract: The article is devote to modern research of the phenomenon of lookism, i. e. discriminaton of people based on their attractive or innatractive appearance. Taking into account the fact that external appearance discrimination issues are viewed by the foreign authors mostly from the point of view of lookism which signs may be discovered in different spheres of human life, the analysis of modern research demonstrates that lookism issues are not studied fully. Based on that, the author of the article sets a goal to make a review of modern researches devoted to different aspects of lookism as well as to analyze methods and methodologies that are used to study the phenomenon of lookism in Russia and abroad. The researcher focuses on different signs of lookism and describes methods that allow to study the phenomenon of attractive appearance as a set of characteristics without using a great number of psychological tests. The author also emphasizes the need to visualize the objects that are being evaluated and to develop a methodology that would cover different factors that influence discrimination of people with attractive or innatractive external appearance. 

Abstract: In the modern world, we are constantly confronted with situations in which people are discriminated because of their appearance. One of the forms of discrimination is ethnolookism when the evaluation of ethnocultural identity is based on an assessment of the external appearance, and this evaluation results in a certain attitude, discriminatory or tolerant. In her article Pogontseva outlines the problem of attitudes toward women in connection with ethno-religious characteristics of their appearance for example, hijab (an Islamic handkerchief covering hair and neck). The research involved 807 people (371 men and 436 women) aged 18-55 years old (the average age was 25 years) living in Rostov-on-Don, Russia. The author has used her own questionnaire consisting of an incentive material (2 sets of photographs of 5 girls, in one case it is a portrait, in full-face, taken with natural make-up, the second set - the same girls, but in black hijabs). Respondents were asked to evaluate their attitude to the girls on the photos, on a scale from friendly to hostile, and to assess the degree of acceptance of the discriminatory behavior of the Other on the basis of the girl's appearance in the photograph. Based on the results, it can be said that the hostility towards the girl in the hijab is based only on the design of their appearance. It can be also noted that while the discriminatory behavior of the Other is directed at the girl in the hijab, respondents tend to condemn this behavior less than when the discriminatory attitude is directed at the girl without the hijab. Thus, the author emphasizes that a trigger of ethnolookism can be just a cover for a head or other symbols of different cultures.

Abstract: In this paper the author considers the peculiarities of the treatment of women in connection with the ethno-religious characteristics of the processing of their appearance (for example hijab). The object of the study were 56 people (30 women and 26 men) aged 18 to 30 years (mean age 27 years), residents of the city of Rostov-on-Don. This age group was chosen due to the fact that young people are most susceptible to influence and manipulation group. The study used Cook-Medley hostility scale (method translated and adapted Yu.A.Mendzheritskoy), as well as the author's questionnaire, which consisted of stimulus material (2 sets of photographs - the 5 girls in first case was a portrait shot from the front with natural make-up, a second set - the same girl, but in black hijab), respondents were asked to assess the attitude of the girls represented in the photographs on a scale from friendly to hostile. Based on the results we can say that the level of aggression can lead to a negative, hostile attitude towards the Muslim girl (based solely on the design of external appearance), moreover men were more likely rated their attitude to the girls in hijab as a more hostile.

Abstract: The author examines the phenomenon of beauty through the prism of the history of fashion and costume. This is due to the concept of fashionable clothes as a way of disclosure of human dignity and the presentation of his body from the perspective of ideas of beauty at a given time in a given area. As a whole category of "beauty", in relation to a person, often used to describe and categorize women, as representations of a beautiful woman, their dynamics of change at different moments in history. The paper presents a theoretical analysis of the problem, building on difficult by cultural studies, art history, theory of fashion and costume. The main conclusion of the work is a statement of the phenomenon of the beauty of the body in terms of its dynamism. Throughout all the ages, there were several female characters who succeeded each other: the image of the girl - teenager (thin, sometimes even painfully thin, with angular figure); the second image based on a sports figure, and the third image of a beautiful woman - bursting with "healthy body" (like on paintings of B. Kustodiev or P. Rubens). The phenomenon of "feminine beauty" is inherently socio-cultural, its interpretation varied depending on the status of women in society, from existing in a certain era of gender relations. Feminine beauty in its many interpretations paired with age, is associated with youth, it is attributed to the fragility.

Abstract: Modern idea of beauty enough not steadily also is under continuous change therefore an object of research is the analysis of representations of women about a beautiful body of the woman. Female selection is caused by an orientation of the modern industry of beauty on female audience, and object of an assessment is the woman, since modern social psychology, being engaged in studying of social ideas of women (policy, the businessman, the teacher, the doctor), analyzing social ideas of mission of women and men in society more pays attention to object of representations – the woman and, to a lesser extent, focuses attention on research of women as subjects of ideas of the woman. This foreshortening of studying of "a female view" of the woman is of particular importance in connection with research of ideas of female beauty or the beautiful woman. In work the first part to the author's questionnaire "An assessment of compliance of physical parameters of appearance, personal features and characteristics of the social and psychological status to idea of the beautiful woman" which is directed on studying "estimates of compliance of physical parameters of appearance to idea of the beautiful woman" was used. During the analysis of the received results, by us it was revealed that the beautiful woman is described as the woman of average height from 158 to 175 centimeters, weighing from 48 to 64 kilograms. In article conclusions that in ideas of the beautiful woman, from the point of view of her growth weight, most often there are above listed characteristics (average height, "not the thin - not full", a proportional figure, harmonous) also are drawn. It is possible to assume also that participants of research relied on own idea of a figure that could have impact on formation of representations that there is "a thin body" and that there is "a full body", also it can be caused by that estimating both growth and weight of the woman slightly increased range completely, meaning that "the beautiful woman can be different".