Abstract: The subject of this research is the processes of work migration and ethnic mobility, as well as their reflection in the collective conscience and the collective unconscious of Krasnoyarsk Krai population. Students of the Siberian Federal University, majoring in technical and humanitarian fields were selected as the representing carriers of the images of collective conscience and collective unconscious. Due to the special significance of the migration processes and ethnic mobility for the territories and regions of Central Siberia, the relevance of this research becomes justified. The main method of the inquiry is the associative experiment with the word “migrant”. Based on the analysis of the associations and their interpretation, the author makes a conclusion about a predominant content of this concept among the students of the Siberian Federal University. Based on the conducted research, the author also makes the following conclusion on the content of the concept of “migration”: in the perception of contemporary students, migration mainly represents a compelled relocation of multiple people for the purpose of finding work, escape war or natural cataclysms, usually accompanied by poverty, and hope of receiving aid.  

Abstract: The subject of the research is the epos of indigenous ethnic groups of Krasnoyarsk Krai (eposes of the Evenks, Nenets, Dolgans, Enskies, Selkups, Chulyms, Yakuts, Kets, Nganasans) including the Evenki epic works. Based on the results of field researches conducted by students, graduate students, and researchers of the Siberian Federal University, the author of the article describes the actual condition of folklore of indigenous ethnic groups of the North and Siberia. The content analysis of the Evenki epos "Brave Sodani Bogatyr" is carried out, the most significant images and symbols typical for Evenki epic works are described. Linguoculturological methods of research were applied, the overview of epic works of Krasnoyarsk Krai indigenous ethnic groups and the content analysis of the chosen fragments of the Evenki heroic epos were carried out. The author concludes that eposes of various ethnic groups possess a similar plot structure: exposition or introduction (description of time, place, main characters); complications (misfortune, desire to travel, matchmaking); climax (fight against opponents, notably that relatives of a future wife can be such opponents); denouemenе (marriage, homecoming of the bogatyr). In addition to the plot structure, eposes also have general motifs, such as the anger of the hero changing his appearance and the hero putting charms on his arrows to gain a victory over the rival. 

Abstract: The subject of this research is the processes of perception of brands of the Siberian territories among student youth of the Krasnoyarsk Krai. There is a certain amount of representative visual images, embodied in one or another trademark. Often, the purpose of trademarks consists in reconstruction of the image of a specific region. This article talks about Krasnoyarsk Krai, as well as trademarks that are based on the regional thematic. Branding of Krasnoyarsk Krai is examined in the context of theories of “new regionalism”, which in turn serves as a certain alternative to the processes of cultural and political globalization. In order to gather the primary marketing information with regards to determination of the emotional attitude of the respondents towards the territorial branding, was applied one of the most wide-spread marketing methods – method of inquiry in a written form. The most strong connection between brands and visual images with the territory, has those businesses, events, and phenomena, that either use symbols of the recognized daily life of the regions, or directly present in the people’s everyday life, or are associated with the most expressive, popular, and fundamental bases of the regional identity (image of Surikov).

Abstract: The subject of the research is the sphere of social communication of the northern indigenous peoples living in the regions of the Russian Federation. Particular attention is paid to the state guarantees of the rights of indigenous peoples of the North, Siberia and Far East to have their own unique cultural heritage. The authors of the article focus on the basic contradiction of social and cultural dynamics of indigenous peoples: on the one hand, these ethno-cultural groups have to adapt to the social environment of the post-industrial era, on the other hand, their cultural identity is based on the practices typical for the traditional economy and traditional society. The main research methods used by the authors of the article include the critical analysis of the scientific research literature, processing of results of the field researches carried out in the territories of compact settlement of indigenous communities in the Krasnoyarsk Region and analysis of legal documents regulating preservation of the cultural heritage of the indigenous peoples of the Russian Federation. In the present legislative situation the purpose to 'preserve the traditional lifestyle' loses its meaning as an inherent value at the first attempt of verification because requirements set by modern living conditions for man are in conflict with the traditional style of life. This makes the northern ethnic groups to choose between common law oriented at traditional government institutions and public law under the pressure of the Russian Federation. Thus, at the present time we have the conflict between traditional culture and contemporary or Russian national or global culture. According to the authors, this conflict should be solved by the means of cultural technology rather than economic mechanisms. 

Abstract: The subject of the research is the discussion of the terms 'ethnos' and 'ethnicity' that was typical for social sciences in the XXth - XXIst centuries. Today the significance of ethnic affiliation is growing. For the Russian ethnology transformation from concepts of a primordializm to theories of social designing of ethnicity is characteristic a certain sort. Besides, now there are theories synthesizing both a primordializm, and social constructivism. The author analyzes the most interesting points of view and comes to a conclusion about a demand of social designing of modern Russian positive ethnicity. The methodology of research is connected with the critical analysis of classical and modern theories of ethnos and ethnicity. The categorial analysis of these concepts is carried out, historical forms of theories of ethnos reveal. The main conclusions of the conducted research are provisions that the existing invariants of understanding of ethnos can be divided into two main groups. 1) The ethnos is understood as the community separating itself from others on the basis of certain real-life signs. 2) The ethnos is understood as "an intellectual design". The first of two points of view is earlier on the origin and gradually losing the positions under the influence of the constructivism paradigm prevailing now. The second point of view looks more productive, it assigns its constructive nature to ethnos, allows to understand ethnos as mobile structure at which definition important are not any signs, but ideas of these signs.