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International relations
Reference:

Neimatova, A.Y. The Ministry of Foreign Affairs of Russia and the new public diplomacy

Abstract: The modern time gives rise to novel realities. One of topical modern matters is the new public diplomacy, which presupposes more active work with the social opinion, as well as constant dialogue with the foreign targeted audiences. Such a format of communications is impossible without new communication technologies. Russia is now entering the path of modernization of public diplomacy and use of social media. The author views achievements and difficulties, which the Russian diplomacy is facing in this sphere.


Keywords:

political science, international relations, foreign policy, national security, image of the state, national branding, public diplomacy, Russia, the MFA, values.


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