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Philosophy and Culture
Reference:

The Assemble of Olympism and Nationalism: A Social Philosophical Analysis in Beijing 2022 Winter Olympic Games as A Case Study

Chzhou Zhenhua

ORCID: 0000-0003-2186-9170

PhD in Philosophy

Graduate student, Faculty of Philosophy, Faculty of Humanities, Ural Federal University

620078, Russia, Sverdlovsk region, Yekaterinburg, Komsomolskaya str., 70

774853404@qq.com
Other publications by this author
 

 

DOI:

10.7256/2454-0757.2023.4.40504

EDN:

RVQJYS

Received:

16-04-2023


Published:

01-05-2023


Abstract: Each Olympic Games will provide new material for research in the field of sports philosophy and social philosophy. This article raises the problem of understanding sports as a participant in social development on the example of the 2022 Winter Olympics in Beijing. The author analyzes the phenomenon of combining the philosophy of social sports, represented by the modern Olympic movement, and traditional Chinese philosophy. The main conclusion is that sport, as a social force, is reborn in the modern era due to the combination of Eastern and Western cultures and civilizations. This gives rise to new social cognition. The leadership of the countries hosting the Olympic Games gain experience and the opportunity to demonstrate their own political and economic strength and deep mental foundations. The Beijing 2022 Winter Olympics, taking place in a completely new societal environment (COVID-19 pandemic, world power realignment) is used as a case study for analysis. Using this example, the article shows the social significance of the Olympic Games and emphasizes that the social value of sports and the Olympic movement is reflected in the "spirit of fair competition" and the "spirit of peace", "human intelligence". This is a relatively new direction in the development of research in the field of physical education and social philosophy, and the special contribution of this study is to study one of the promising trends in the development of sports, that is, the modern Olympic movement, integrated with the national culture of different countries.


Keywords:

Philosophy, Winter Olympic Games, Social Philosophy, Beijing, China, Olympism, Modern Sport, Chinese Culture, Nationalism, Traditional

This article is automatically translated.

1. Introduction

Plato, Socrates, Aristotle or other philosophers and thinkers, their philosophical and cultural systems, formed under the combined action of various factors in a particular historical period, had a great influence on the ancient Olympic movement. It also had a profound impact on subsequent generations. If we take, for example, Plato's thought to study the connection between the philosopher's thought and the ancient Olympic Games, this kind of research based on the development of philosophical thought is a long process in which we may encounter problems of one kind or another. This process can be divided into two parts: the first is an analysis of the idea of the Olympic culture represented by the ancient Greek civilization in the West, combined with traditional Chinese culture in the East in the aspect of the development of the influence of social philosophy against the background of the integration of modern sports represented by the Olympic Games and national culture. The second part is to provide the results of the analysis of the study, including conclusions about how sport, being a new force, has given rise to various trends in the process of modern globalization, whether sport can play a significant role in development, what is its impact on changes in different regions, nationalities, social and cultural trends in Olympism.

2. The inspiring effect of the Beijing Winter Olympics: the influence and power of combining traditional Chinese culture and modern Olympism

2.1 Application of two philosophical ideas based on ontological cognition to the Winter Olympic Games in Beijing

From 1896 to 2022, in the more than 100-year history of the modern Olympic Games, China was supposed to hold one summer and one Winter Olympics, respectively. Classical Greek culture has entered the cultural diversity of China, a country with a centuries-old history and culture, becoming a reflection of the heritage of eclectic ancient traditional philosophical ideas of the country. The 2022 Winter Olympic Games in Beijing once again demonstrated to the world the diversity and unity of human culture, the attention of people around the world was focused on the Winter Olympic Games in Beijing. During the Winter Olympic Games, the reintegration of modern Olympism and Chinese philosophical ideology took place, which, of course, was provided with a diverse and accessible factual base and many examples.

Different geographical environments influence the generation of philosophical thoughts in a certain way. The geographical environment is a causal prerequisite for the formation of the culture and way of thinking of the nation. The political and cultural factors of ancient Greece gave rise to the development of the sport itself and, finally, led to the emergence of the ancient Olympic Games. In ancient Greece, the birth of the Olympic Games was the result of the combined influence of political, religious, sporting and other factors, and ultimately it was its special geographical environment that brought these factors into action. The special geographical environment of Greece led to developed commercial trade, which led to frequent interpersonal communication, and equal interpersonal communication was a prerequisite for the free existence of free people. Contractual political relations promoted the free beliefs and behavior of people, as well as contributed to the development of science and art. The prosperity of disciplines such as sports, sports, etc., has become a symbol of social philosophy in a particular historical period.

Unlike the geographical environment in which Greek philosophy originated, Chinese traditional philosophy was born in a geographical location with vast plains, coastal areas of the Yangtze and Yellow Rivers, comfortable temperature, flat terrain and fertile soil, which were ideal conditions for agriculture and the development of agrarian civilization. The social background of this agricultural civilization was the attachment of people to the land, and the degree of this attachment depended on productivity. The initial approach to the family as a unit of society gradually developed and adapted to the new development needs, which gave rise to clan-family groups with kinship ties.

Early Confucian philosophical ideas – "Zhou Li", "Kindness" and "Righteousness" – became a kind of consistent pursuit of values and spiritual support for which people advocated, and in this process a patriarchal hierarchy was born. During the development of the hierarchy, some confrontational factors appeared. For example, the development of sports, art and music was deeply connected with the patriarchal hierarchy. In this series, sport was the least affected area, even despite its competition with these areas of public life. The main feature of sport – competitiveness – makes it necessary for the opposing sides to establish formal equality in terms of rules and laws. Therefore, in a sense, sport is a natural "enemy" of hierarchy, and at the same time a "friend" of hierarchy.

The limits of human social cognition and the restimulation of human feelings produce positive changes and cause changes in all spheres of society. In particular, under the influence of the leadership of Beijing during the preparation and holding of the Winter Olympic Games in Beijing, many cities have entered a new stage of development; there have been corresponding social changes not only in sports, but also in related fields such as science and technology, economics, politics, culture. These changes, which took place under the auspices of the Government, provide a theoretical and practical basis for this study.

2.2 The emergence of philosophical thinking and logic under the influence of various political environments

The period of the origin of the ancient Olympic Games was a historical stage of the collapse of the primitive tribal society in Greece and the gradual formation of a society of the slave-owning system. There were many both city-states and nobles as its main body. Most city-states were independent autonomous entities, their rulers also attached great importance to personal values. Relatively fair law played a positive role in solving the political problems of that time, which also became an inchoate form of modern sports diplomacy, such as Olympic diplomacy and other issues. The proclamation of political principles and the choice of the method of decision-making laid a solid foundation for the emergence of the ancient Olympic Games, and also added a new content of research in the field of social philosophy to the ancient Greek philosophical system. From a historical and cultural point of view, the development of ancient Greek sports was favorable, it did not face changes in the customs of the Asian region, led by China.

The historical period of the origin and development of the Olympic Games in Ancient China corresponds to the period of Spring and Autumn. At that time, Ancient China was in a transitional period, when slavery began to disintegrate, and gradually moved towards a feudal society. Ancient China was ahead of ancient Greece in the evolution of social structure. At that time, Chinese society was undergoing major changes. The ancient philosopher Confucius was appreciated, encouraged, and his status in the field of education increased. The "Six Arts" were widely promoted, which included knowledge of ritual, music, archery, knowledge of imperial politics, calligraphy and arithmetic, as well as etiquette, horseback riding, chess. This system of education, as well as basic knowledge and practical skills that need to be practiced, was intended in ancient China in order to emphasize the status of a nobleman throughout his life. Citizens usually combined these six arts with six classical concepts: "Yi", "Books", "Poetry", "Ritual", "Music", "Spring and Autumn", forming the personality and skills of a nobleman, as well as the spirit of goodwill, love and peace on earth.

There is a significant difference between Eastern and Western sports humanistic values. Chinese traditional philosophy pursues the "unity of body and mind" in sports value, that is, the educational process of cultivating moral qualities is integrated with the sports process of developing a strong physique. Confucius proposed to introduce the education of benevolence and decency into specific methods of sports and advocated a "sporty" method of treating each other with dignity. Plato, in turn, believed that musical education and physical education are two parts of the educational system, and they have different functions. He believed that a strong body should be complemented by sports, and advocated military training such as horseback riding, javelin throwing and archery. The modern Olympic movement has gradually formed a "philosophy" of life, which balances and improves various qualities of the body, mind and spirit. It combines sport with culture and education [7; 8].

2.3 The connection of two different systems of philosophical thinking and their reflection at the Winter Olympic Games in Beijing

The great geographer Pausanias visited Delphi in the II century AD and gave a detailed description of this place. There are legends about the place of origin of all things in Ancient Greece and Ancient China. It is called the center of the world, the center of the region, the "navel" of the earth of the world of that time. According to legend, Zeus, the king of the twelve Olympian gods, released two eagles and set them free. One of the eagles flew from the Far East, the other from the Far West. After a long flight, two eagles met over Delphi. Then this place was proclaimed the most important place in the ancient world. The Yangtze and Yellow Rivers were the birthplace of the culture of the Central Plains. The structures built in this place have a special significance in this geographical point, are carriers of regional culture and spiritual pursuits that people rely on to survive. All of them have figures of gods, such as the god Apollo in Ancient Greece and Fusi in Ancient China, as well as symbolic objects such as the eagle and python in Ancient Greece and the dragon in Ancient China.

As the main and classic problem of existentialist philosophy, as the idea of how people can create existential meaning in and through sports, is shown, for example, in the works of Aggerholm (2015) and Emilio Fern?ndez Pe?a [10].

Holding large-scale sports events represented by the Olympic Games is a practice of public diplomacy of various countries, since it can not only demonstrate the existing "soft power", but also form a level of further improvement [9]. The opening and closing ceremonies of the Olympic Games are the culmination of the Olympic Games. They represent the starting and ending points of the event, and are also in the spotlight of the whole world. The ceremony reflects the modern Olympic spirit and demonstrates the development of cultural and sports work in the host country and region. At the same time, it is also a kind of window to showcase politics, economics, science and technology, humanities and culture to all countries of the world.

The opening and closing ceremonies of the 2022 Winter Olympic Games in Beijing are the most typical examples of a combination of modern Olympism and Chinese traditional philosophical culture than the previous Olympic Games. "And these are the first times, and ceremonies were held to inherit the gods of the gods. The god Apollo was the son of Zeus and one of the twelve Olympian gods. He is the god of light, grace, music and art, and is usually depicted as a blond, handsome young man. Demonstrate these spiritual intentions at the Olympics."

The program of the opening ceremony is combined with the twenty-four solar terms of ancient China. Solar terms are certain seasons in the weather calendar that express changes in natural rhythms and establish the so–called "December" (monthly orders/decrees). "Twenty-four solar terms": the beginning of spring, rain, insects, spring equinox, Qingming, grain rain, the beginning of summer, little man, sunlight, summer solstice, low heat, intense heat, the beginning of autumn, the end of heat, white dew, autumn equinox, cold dew, frost, the beginning of winter, light snow, heavy snow, winter solstice, slight cold snap, severe cold snap. Twenty-four solar terms are the product of an ancient agricultural civilization, contain a long-standing cultural connotation and historical experience of the Chinese nation and have a long historical origin.

Initially, they were formulated on the basis of the movement of the stars, and the ancient Chinese conducted agricultural production in accordance with the position of the Big Dipper in the night sky. During the reign of Emperor Wu of the Western Han Dynasty, the "Twenty-four Solar Terms" were included in the "Taichung Calendar" as a supplement to the calendar to guide agricultural affairs, and solar conditions were determined in the Yellow River basin using the standard shadow measurement method. The modern "Twenty-four Solar Terms" come from a division based on the degree of luminosity of the sun more than 300 years ago, and it is also an interpretation of the concept of time in traditional Chinese philosophy. This phenomenon occupies an extremely important position in traditional Chinese farming society. Agricultural production is closely connected with the rhythm of nature, and was formed by ancient generations adapting to the agricultural season, observing the movement of celestial bodies and understanding the changing laws of the seasons, climate, phenology, etc. knowledge system. "Twenty-four solar terms" scientifically reveal the laws of astronomical and meteorological changes, ingeniously combine astronomy, agriculture, phenology, folk customs and the practice of breeding a large number of seasonal crops.

During the Winter Olympic Games in Beijing, seven major competitions were held, each of which was combined with "Sunny Deadlines" displayed in a countdown to express the best qualities of human diligence, hard work, perseverance and the process of ultimate success. This combined presentation also attracted the attention of people from all over the world to the knowledge of the origin of the two cultural systems and the philosophical system, the process of reinterpretation and inspired induction.

As part of the Olympic program "Five Rings of Ice and Snow", special blue paint was sprayed from the sky, which condensed into ice, and an ice cube about 8 m high rose from the ground. A laser beam was directed at the cube, which gradually "split" the cube, from where crystal clear Olympic rings were "carved", slowly rising up in fragments of ice. The "split" was reinforced by a video installation with the participation of real hockey players; the puck, getting into the video space, intensified the process of "cutting" rings. This spectacular scene at the opening ceremony of the 2022 Winter Olympic Games in Beijing was presented as follows: Olympic rings "break out of the ice".

The unique pictographic expression of ancient Chinese poetry was integrated into the display of the five rings of Olympic culture as an important part, the rhythmic style of traditional Chinese painting – in a dynamic combination of ice and snow, and the five rings symbolized starlight. In general, the context of the unique Chinese philosophical system was presented. For this purpose, digital installations were used, representing a special sense of movement, the presence of ice and snow at the Winter Olympic Games.

Ice cube, "cutting" rings with a laser, participation of a hockey puck – this process is defined as "breaking ice". The act of "breaking ice" in traditional Chinese philosophy means breaking down barriers, resolving conflicts, getting closer to each other and understanding each other. After the logo with five rings appears from ice and snow, five rings that turn into ice and snow were placed in the air above the starting point of the athletes' entrance ceremony. The symbolic goal was for all athletes to pass under the logo with five rings to experience a special significant moment. After the five rings are "cut out", the music of the opening ceremony is played, and the Chinese Gates (bright, colorful and transparent ice and snow) open to welcome athletes entering the stadium. Thus, the symbolic idea that sport is a way to feel the resonance of two systems of philosophical ideas is revealed. This implies a higher space and power than philosophy and human culture, another vector of progress and sublimation of Olympic history and philosophy, human wisdom, contribution to the future social life and social philosophy of each person.

2.4 Rethinking the Olympic Games

After each Olympiad, sociologists and sports scientists should think about how to integrate and resonate two different philosophical ideological systems at the Winter Olympic Games in Beijing. Turning to ancient Greek philosophy in the historical sense, we must return to its origins in order to better understand the philosophical meaning of the Olympiad. For example, the Olympic Charter mentions: "The Olympic Games are a philosophy of life that elevates and combines the qualities of the body, will and mind in a balanced whole. Combining sport with culture and education, the Olympics strives to create a way of life" (Olympic Charter, Fundamental Principle 1).

Many famous philosophers of Ancient Greece attended the Olympic Games and even participated in sports competitions, for example, Plato. And Nietzsche considers the tradition of openness, fairness and honesty in various games, including the Olympic Games, to be a kind of political ethics of a good political system. For the Olympic Games, philosophers are not just spectators. During their presence, they feel many universal values that go beyond the era and nation, see their significance and sublimate these values. Only then is today's modern Olympic movement and the development of modern sports possible. From Plato's philosophy, all citizens of utopia should receive lifelong education – from music, sports, mathematics to philosophy – from childhood. In order for "sport to form an integral personality", modern sport and the modern Olympic Games have always inherited these truths and translated them into social development as human survival needs [5]. The four-year interval between the ancient Games was called the "Olympiad" and at that time was used for dating purposes: in the Olympiads, time was counted, not years. In 1894 Pierre de Coubertin launched his plan to revive the Olympic Games, and in 1896 the first "Modern Games" were held in Athens.

At the opening ceremony of the 2022 Winter Olympic Games, the popularity of sports symbols was higher, the spirit of sports and Olympic culture became more noticeable, the role of sports in uniting universal values and the characteristics of the essence of sports became more noticeable. In addition to expressing the uniqueness of nationality, the accentuation of ideology was more noticeable [6].

Throughout history, in the process of social, social and national development, the Olympic Games still need to purify and develop the human soul and the best qualities of human nature in a broader and social organizational form. In this process, it is necessary to recognize sports and modern Olympiads. Their significance and value lies in the deeper unity of people from different countries and the promotion of exchanges in politics, economics, culture, science and technology, etc., as well as in development, and then in promoting the better development of man and society. Olympic representatives represented by the IOC and local Olympic committees are responsible not only for the popularization and development of individual sports, but also for protecting the rights and interests of people of different ages and sports level. Regional protection of culture, support and supervision of sustainable development, control of financial resources, assistance in the development of regional youth sports and the implementation of a policy of protection and promotion of young athletes – all this should proceed from the right values and guiding principle.

2.5 The versatile knowledge of the Association is not only the holding of the Olympic Games

The process of cultural exchange and interrelationships between East and West is full of conflicts, elections, transformations and variations. No matter what the process is, it will ultimately play an inspiring and stimulating role in human development, because cutting-edge ideas and cultures will always play a driving role. Using the desire of athletes to achieve citius, altius, fortius (higher, faster and stronger) makes the Olympic culture unique and permanent, which is difficult to replace with any cultural carrier, which also supports the advanced nature of Olympic culture, thanks to which Olympic culture plays a significant role. This is mainly reflected in two landmark documents of the International Olympic Committee – the Olympic Charter and the Agenda of the Olympic Movement for the XXI Century. Thus, it is the promotion and guidance of the future concept. The Winter Olympic Games used traditional Chinese culture as the main line and combined technology, modern equipment, Big Data and other means to emphasize the slogan of these Winter Olympic Games.

In connection with the development and dissemination of information media technologies, ordinary citizens are more often engaged in sports than before, and their views on the 2022 Winter Olympic Games in Beijing have also undergone some changes. In the past, they paid more attention to who won the gold medal at the Olympic Games, but now they pay attention to improving their own sports skills and participation; at the national level, more attention is paid to the impact of globalization, humanistic values are being promoted that encourage the country to "turn green", "go into the future together", speak in international media for providing a model of life for modern people, as well as defending the concept of a "green", healthy and simple life and the philosophy of society [1].

3. Active application of modern technologies as a reflection of the social philosophy of the concept of sustainable development of the 2022 Winter Olympic Games in Beijing

3.1 Application of modern technologies for the dissemination of humanistic values

When the Spanish media reported on the 2008 Olympic Games in Beijing, although there was a 130-minute live broadcast and a report on the Olympic Games, modern media superficially and incompletely described the complex and diverse social reality [11]. Compared to the 2008 Olympic Games in Beijing, the situation with international public opinion before the 2022 Winter Olympic Games in Beijing was more complicated and tense. The Olympic Games are not only a sporting event, but also a major international political event. Humanistic values promoted by large-scale sporting events are more likely to become concepts practiced and promoted by the host and participating countries. Such concepts will have a deep-rooted social effect when participating in the Olympic Games or paying attention to the Olympic Games [2; 3].

The most direct and immediate social role of the Olympic Games is the interaction and integration of Greek sports philosophy, modern sports philosophy and the national cultural philosophy of the host country. In this process, the humanistic values that the host country of the event broadcasts to the world will have a huge social impact. And China had the potential to emphasize its status as a developing world power at the 2022 Olympic Games in Beijing [4], to demonstrate its breakthrough technological achievements. But it should be noted here that individual sports competitions are also a way that the government often relies on to present to the world a positive and positive image of the country's politics and society.

As one example, the world's smallest and most accurate removable intelligent device for continuous temperature measurement (temperature measurement chip). The chip has a size of up to 2 mm, but its accuracy reaches 0.05°C, it can be used continuously for 10 days after one charge. Users only need to use a patch to fix the smart thermometer on the skin of the wrist or armpit, and the changes in body temperature data will be clearly displayed on the mobile phone page, which can realize the functions of automatic measurement and remote automatic reporting. As soon as an abnormal body temperature is detected, special personnel remotely receives a warning.

Also worth mentioning is Gu Ailin's helmet. The size of the helmet is standard, but its weight is only 700 g, while it has an ultra-high resistance to shock and deformation. Materials and technologies of aerospace engineering are used for its manufacture. IOC President T. Bach noted that the Winter Olympic Games in Beijing set a new standard for the Olympic Games – combining the use of the latest technologies with maximum satisfaction of the needs of people's social life, and holding the Olympic Games according to such standards in accordance with the schedule and requirements of the IOC is not only the practice of the concept of sustainable development, but also the best interpretation of traditional Chinese philosophical thoughts that are timeless, innovative and innovative.

3.2 Inspiration of the Olympic Games as a humanistic value of the modern world

According to the experience and theoretical research of the Winter Olympics, science and technology has not only advanced to a new round of revolution, but also destroyed the social stereotypes of various groups of people, and this change is unprecedented on a global scale. Under the influence of the COVID-19 pandemic and changing world politics, this Winter Olympics brought not only changes to China's social philosophy, but also some changes to research in the field of social philosophy around the world. What social and ideological wealth does the Winter Olympics bring to humanity, society, the country and the world, which need constant development? Sociologists and sports scientists should investigate these issues.

The accumulation of scientific, technical and artistic achievements has long-term value and significance for sports science and technology, mass sports, ice and snow sports both in China and the world. In the post-winter Olympic period, these theoretical methodological paradigms, models and other scientific and technical achievements, including some achievements in fundamental research, technological innovations and applied aspects, will exist for a long time not only for Chinese ice sports, but also for winter sports around the world and the international Olympic movement. And, of course, they will contribute to other areas, such as energy, transport and the environment.

When it comes to unity and peace, "The Olympic Games unite us more than those who are trying to divide us," T. Bach stressed in his closing speech. He also expressed hope that political leaders "all over the world" will be inspired by the "exemplary deeds of unity and peace" of athletes, and this is spiritual inspiration. "You not only respect each other, but also support each other. Even if your countries are opposing each other because of the conflict, you support each other." Inspired by the spirit of solidarity represented by the Beijing Winter Olympics and sports, the world is reaching greater consensus and reasons for reflection. International public opinion generally believes that the successful holding of these Winter Olympic Games will help the international community to gather strength to overcome differences and move forward together, which is especially important now. Currently, the world needs a successful Winter Olympic Games to send a clear signal to the world that people of any country, nation or religion can overcome differences and achieve unity and cooperation. From the promotion of the civilizational concept of equality, mutual learning, dialogue and tolerance to the promotion of building a humanistic community, the main ideas and concepts of openness and inclusiveness of Chinese traditional philosophy reflect humanistic feelings of concern for the world and the future of humanity.

3.3 The modern significance of traditional and modern philosophy, the direction of its development and the expansion of the subject content

The combination of modern and traditional culture is a significant phenomenon that creates new opportunities for human civilization, it leads to new social currents of thought and, accordingly, to the emergence and spread of research interest in related fields. For example, from the moment when Pierre de Coubertin, the "father" of the Olympics, proposed to revive the Olympic movement, he hoped to make the world a better place through sports. On November 25, 1892, Coubertin formulated this vision for the first time in his historic speech "Olympic Manifesto" at the Sorbonne in Paris. The Olympic Manifesto is the starting point of the modern Olympic movement, and Coubertin's idea to make the world a better place through the revival of the Olympic movement has always been the main idea followed by the International Olympic Committee.

The President of the International Olympic Committee, Thomas Bach, before the opening of the Winter Olympic Games sent a letter to the magazine "Civilization", founded by Beijing, in which he proposed that the Olympic "dream" should be as follows: "Sport makes the world a better place!" and expressed that the magazine "Civilization" would issue an "Olympic Manifesto. Wonderful Olympic culture. Part II", which will express human cultural values and sportsmanship from a new perspective. In his letter, T. Bach highly appreciated the activities to spread global civilization under the auspices of the Olympic Manifesto, organized by the magazine "Civilization", which introduced innovations in the way of spreading Olympic culture and Olympic ideas. T. Bach is the third president of the IOC after D.H.A. Samaranch and J. Rogge, who supported and confirmed the contribution of the magazine "Civilization" to the Olympic Games. The groundbreaking work perfectly reflects the history and connotation of the Olympic movement: peaceful coexistence, mutual tolerance and mutual respect. Thanks to this, the 2022 Winter Olympics, T. Bach believes, has become a powerful spiritual symbol and has set a good example of the harmonious development of human society. Today, the International Olympic Committee defines the Olympic Manifesto as the starting point of the modern Olympic movement.

The design of the "Olympic Manifesto Square" is based on the concept of "round sky and place" in traditional Chinese culture, and the architectural space and buildings represented by the "Olympic Manifesto Square" are combined with the design of "round sky and place" in traditional Chinese culture, etc. The corresponding philosophical concepts create a platform and a link for the inheritance of Olympic culture, integrate Chinese culture with world culture, enrich and develop Olympic culture and at the same time demonstrate the uniqueness and modern humanism of Chinese culture to the world that interacts with China. This is facilitated by the diversity and richness of cultures, as well as the realization of the concept of a community of a single destiny of mankind.

It is necessary to conduct socio-philosophical research on changes in such a vector of influence on people, since it is relatively difficult to control – psychological changes and choices are relatively complex processes, and the acceptance of cultural integration by society takes time. Here, the modern Olympic movement, the integration and development of modern world Olympiads and Chinese traditional philosophy definitely make new progress in the development of social philosophy for humanity.

4. Explanations to the conclusion

4.1 Revived and new in the development of the influence of sports

As a global phenomenon with multiple influences [12], the Olympic Games go back to the origins of humanity, but as a source of inexhaustible energy and social development, they are beyond human cognition. The modern Olympic movement is more than 130 years old, and, according to its founder, Pierre Coubertin, it should be peaceful and promote friendship. This is not only a modern concept, but also a social concept. We tend to believe that this is also a superhuman, supranational concept. This is not only the dream of P. Coubertin, but also the eternal dream and aspiration of a person to exist in society. It is impossible to overestimate the importance of studying the value of social philosophy for a person. The ancient Olympic Games as an effective way of the unity of the city-state played an important historical role in the historical process of the unity of the Greek city-state, and it was this role that forced countries with different political systems to compete for participation in the Olympic Games [13], and the countries that hosted the Olympic Games have the experience and the basis for demonstrating their own political and economic This led to the corresponding development of various spheres in the host country and society and established the social value of the modern Olympic Games.

The combination of different civilizations at the same time will lead to a new understanding of sports and leadership in society. As a product of advanced Western culture, the Olympic Movement has its own "spirit of fair competition", "spirit of peace" and "human rationality". The spirit is "deeply rooted in the cultural soil of the great eastern country with a 5,000-year history of civilization, influenced by traditional culture, Chinese traditional sports focus on harmony, physical and mental coordination", "actively join the WTO to faithfully serve the country" [13].

Thanks to this approach, the social philosophy and value orientation of people from different countries in a certain historical period is revealed [14]. In general, the viability of sports and the Olympic Games lies in the fact that they give people new vitality and rebirth. This new or renewable energy is a distinctive feature of sports in human civilization. The essence of sport lies in physical movement, in its practicality. Practicality is in the first place as a representative of the spiritual will in the history of mankind, as the greatest carrier of the subjective will to create history. The role that sports play and the existing theory of sports have not yet been fully explained, so research in this direction is valuable. Aristotle said: "Sport, like art, depends on whether it is actually done, and not on how it is perceived" [14]. The results, review and induction of the two systems of philosophical thinking also come from different practices and experiences of human life.

Quinn, an American philosopher, believes that any scientific theory has its own problem of "ontological commitment". The ontological problem of sports is a prerequisite for research, which needs to be paid attention to. The study of this problem of sports is one of the key points of this research conclusion. First of all, based on the reality of the development of sports in today's era, in order to draw inspiration from classical theories and theoretical strength from ontology, it is necessary to deepen understanding and understanding of the ontology and essence of sports and strengthen the application of relevant research in the field of social philosophy. From the analysis of already existing signs, functions and levels of sport, we not only consider sport as a social phenomenon, but also understand and comprehend the essence of sport in terms of its social signs and social functions. Based on the universal understanding of sports, we can understand and grasp the essence of sports, based on the physical, psychological, social properties and functions of sports. Both of these points of view focus on the relationship between sport and society, emphasizing the social attributes and functions manifested in the interaction between sport and other social activities. Physical activity is a means of realizing this social value, and it pays attention to the topic of a person in the process of sports. Physical movement is the basis and characteristic of sports, and the realization of the social properties and values of sports largely depends on the versatile physical activity of people. Therefore, sport is a multi-attribute, multifunctional, multi-system philosophical and cultural complex.

4.2 Changes in public thinking after the Beijing Winter Olympics

The formation of modern Chinese thinking is affected by two philosophical systems with differing value orientations. Such a philosophical synthesis influences value orientations, encourages the Chinese to choose values based on it. New social activities and social phenomena are emerging that deserve attention and analysis.

In the field of Chinese academic studies, some experts and scholars believe that there is a value conflict between traditional Chinese philosophy and Olympism. We cannot agree with this point of view. There is no conflict as such, there is a question of how to apply these two ideological value systems. In the process of social development and human development, the application and selection of a system of philosophical ideology in various social issues is purposefully carried out. For example, at the closing ceremony of the Winter Olympics in Beijing, the act of adding willow branches was intended to express and convey to the world the continuity of Confucianism, and the carrier platform of the "Happy Gathering of Thoughts" was the traditional philosophical idea "For Good" promoted by the Olympics. This is an impeccable ethical situation and a manifestation of wisdom, as well as an allusion to multiple integration in the fields of philosophy, art, science and technology, sports and politics.

The Winter Olympic Games in Beijing and the FIFA World Cup in Qatar, which took place in 2022, have doubly strengthened the awareness and preservation of the social value of sporting events, turning sport into a social, political and economic value that is difficult to overestimate and replace in the XXI century. This is a precedent providing a blueprint for related research in the field of social philosophy of large-scale social phenomena. The opening ceremony of the event and the competitive process demonstrated the human needs in the development of modern society, as well as the desire and manifestation of multiple value functions of the sports society [15].

So, human ethics and strict hierarchy reflect the thoughts of sports ethics with national characteristics. The analysis of the conflict and fusion of the ideas of the Olympic movement and Chinese traditional sports ethics contributes to the integration of Chinese traditional sports ethics and modern Olympic Games and the realization of their complementary advantages. All this generally contributes to the development of Chinese sports and modern Olympic Games.

Conclusion

People and sports are always in the process of mutual promotion and mutual motivation. To develop the concept of the modern Olympic Games, it is necessary to return to classical Greek philosophy in order to realize the original system of man and sport, human philosophy, social philosophy, the relationship between human and sports development. Modern Olympic Games and modern sports undoubtedly provide a wealth of practical experience to study the problem, to understand the possibilities of new development. When conducting large-scale competitions over the past two years, we can analyze the trend of their development, the emphasis of needs and interaction with the public and the ways of broadcasting the basic values of human society. It also increases the value of research on large-scale events in the context of social philosophy. In particular, this work predicts that this direction will become a new thematic direction in this field of research, which should attract the attention of the academic community.

The focus of this study is a comparison between the social philosophy of the birthplace of the Olympic Games and the social philosophy of important milestones in the history of the modern Olympic Games.  His conclusions make it possible to provide fundamental research for the diversification of philosophy and at the same time enrich the very development of the Olympic Games. The Olympic Games are not only an exhibition venue and a research platform for body culture. Research on this platform, combining nationalization and regionalization, is applicable to both classical philosophy and modern social philosophy, accelerating the diversification and modernization of social philosophy and the philosophy of sports as international disciplines.

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As you know, today sanctions measures are being put forward against Russia in the context of a political context. This issue will be repeatedly investigated and analyzed, but what relates to this work concerns the recent 2022 Winter Olympic Games in Beijing, as well as the problem of politicization of sports events, which the founding fathers of the modern Olympic movement actively opposed (as well as based on ancient Olympic traditions). Athletes have achieved outstanding results by breaking Olympic and world records, raising the bar for equality and inspiring a new generation of Olympians. This success was illustrated by the fact that the Winter Olympic Games have become the most popular in digital format in the history of the Olympic Games: billions of views on digital platforms, including Olympic venues and facilities of broadcasters-copyright holders. More hours of broadcasts were provided than at all previous Winter Olympics, including record-breaking coverage across digital platforms. The opening ceremony of the 2022 Olympic Winter Games in Beijing has achieved the highest global audience coverage in the history of the opening ceremonies of the Olympic Winter Games. In China, the broadcast of the Beijing 2022 Winter Olympics on television alone reached more than 600 million people. National identity or national identity is one of the components of a person's identity. It is related to their perceived belonging to a certain ethnic group or nation, their assessment of their country, its position in the world and its influence. As China's reforms, openness, and structural transformation have intensified, the influence of diverse foreign cultures and values on the traditional Chinese value system has led to a number of identity crises and challenges. Therefore, such a major event as the Opening Ceremony of the Olympic Games in Beijing should be used in order to form a positive self-perception of China on the part of its population. The opening ceremony of the Olympics, as the most important event in sports, is especially characterized by the opportunity to give the host country the opportunity to demonstrate its values, culture, history and modernity to the global community and the population of its country. Media aimed at an external audience are simultaneously part of the structure of the National Mass Information System and the global information exchange system. All this determines the specifics of the current state of China's media system and actualizes the problem of communication in Beijing's information policy of mechanisms for the formation of self-perception by citizens of their country. Thus, it is quite natural that the 2022 Winter Olympic Games in Beijing served to stimulate the universal components of China's image. At one time, the Olympics usually enjoyed the support of the electorate – for example, the Tokyo Olympics was one of the election slogans of Japanese Prime Minister Shinzo Abe. However, even before the pandemic, public opinion began to perceive the games much more critically: under the pressure of popular skepticism during the selection of the host country of the 2024 Games, Rome, Hamburg and Budapest soon followed the example of Boston, which voluntarily withdrew from the competition. Obviously, during the pandemic, society's understanding of the expediency of the Olympics was subjected to a final reassessment: according to a survey conducted in May 2021 by the Asahi publication, the percentage of Japanese who spoke in favor of rescheduling or canceling the Olympics reached 86%. Not only the Japanese opposed the Tokyo Olympics, but also more than 70% of the Koreans, Chinese, Thais, Americans, French and other foreign citizens surveyed. The same applies to the Winter Games in Beijing, whose situation is complicated by public discussion about the need to introduce a boycott of the games in protest against human rights violations in the Xinjiang Uygur Autonomous Region, as well as the spread of a new strain of omicron. While the pandemic, with its new mutations and the challenges associated with them, raises the question of how the Olympic legacy and image can be converted into the economic well–being of the country, for China it is the opposite - whether the Olympic Games will help it convince the world of the "Chinese dream" despite political contradictions and unresolved problems with human rights violations. “The Chinese Dream", “the Olympics of reconstruction", “the games of victory over the pandemic" – all these are narratives, in a sense exploiting the original Olympic idea. As long as the Olympics perform the function of approving a normative and value agenda - whatever it may be: national or global, nationalistic or cosmopolitan – the budgets of the games are unlikely to be seriously reduced. It is difficult to say whether a consequentialist and “accounting” approach is appropriate in assessing such significant cultural and symbolic phenomena as the Olympic Games. In the end, talking about the "dreams" and messages to the world of the organizers, we must not forget about the promotion of sports and a healthy lifestyle among the population of the countries themselves. For China, which hosts the 2022 Winter Games, the Olympics symbolize a change in the country's place in the world: if in 2008 Beijing, which had just begun its rapid growth, mastered the role of a contender for international leadership, now, in 2022, it, like Japan, consolidates its global role and presents the "Chinese dream" to the whole world - as We have shown the last 14 years, more achievable than it once seemed. The official principles of the Olympic Games in Beijing, his "winter dream", were sustainability and economy. Thus, contrary to the traditional practice of inflating budgets and holding sports events on a large scale, Beijing 2022, like Tokyo 2020, should contribute to achieving the global goals of the inclusivity agenda and ESG. Thus, the Olympic Games become a “space of potential and active forces” and “a field of struggle aimed at preserving or changing the configuration of these forces” when global narratives are layered on national ones. Hardly achievable economic and sustainable benchmarks are thus intertwined with the symbolic content invested by the host countries: the ratio between these components will determine the final appearance of both the Beijing and future Olympiads. The article is written in an accessible and understandable language, there are references to the arguments and counterarguments of opponents, it is based on up-to-date bibliographic material and may be of interest to a certain part of the journal's audience.