Abstract: The relevance of the research presented in the article is due to new trends in modern education related to the need for competent implementation of the results of modern cross-disciplinary color studies in the process of professional training of design students. The purpose of the work is to use the methodology tested in Sweden and the UK to establish the quantity and quality of knowledge about the color of Russian design students and to compare these parameters with the corresponding indicators of foreign students. The object of the study is the color competence of Russian students, the subject is cross–cultural differences in the principles and mechanisms of using color in everyday design practice. The authors consider in detail the main areas of research that have formed the scientific basis of evidence-based color design. To assess the quantity and quality of students' knowledge about color, a modified method of Janssens & Mikellides was used. The answers were collected during an online survey in which 187 students of the Design program (147 women and 40 men) aged 17 to 48 years took part (average age 20.43, SD=3.5). The main conclusion of the study is that Russian students have a fairly high index of knowledge about color and even surpass students studying in the UK and Sweden by this indicator. The value of the index of general knowledge about color is almost the same for first- and last-year students. A lower index of knowledge about the color vision of elderly people among students starting their studies compared to graduates correlates with differences in the choice of sources of information about color. Undergraduates are experiencing an increase in interest in evidence-based design and a change in the target setting for the use of classical color theory in the development of design solutions in combination with proven empirical data, which reflects the anthropological turn of modern design and urbanism in general. The results of the analysis have both practical and theoretical significance and will contribute to further understanding of art education in the world.

Abstract: The object of the study is modern smartphone users, the subject is the influence of chromatic characteristics of touch buttons on the motivation. The purpose of the study was to experimentally test the hypothesis that various chromatic characteristics of buttons that a person sees on a touch screen (their brightness, tone, saturation) can act as visual triggers and have a noticeable effect on the motivation to touch them. The experiment involved 48 people with normal color vision (24 men and 24 women) aged 19 to 21 years. The color stimuli of the experiment were developed on the basis of the PCCS color system (Practical Color Coordinate System) and included 52 shades. The analysis evaluated the frequency of occurrence of (1) individual colors; (2) groups of colors; (3) colors of a certain tone; (4) the probability of choosing a certain color out of two. The frequency of occurrence was assessed using procedures and methods of visual statistics. To estimate the probability of choosing a certain shade from two, the method of associative rules was used. The analysis showed that the most motivating are the shades with high saturation of four tones – bright blue and yellow, green and red colors. Women are more motivated by red and red-purple shades, men – by yellow, orange, green and green-blue. At the same time, the strategy of choosing one shade out of two in a pair is more predictable for women than for men. The obtained data have a wide application potential. They can be used in the design of websites, web applications, interactive educational materials, as well as training programs for users with different socio-demographic characteristics.