Abstract: In recent years, due to the impact of the COVID-19 pandemic, cooperation among countries in the medical field has become increasingly important. Cooperation continues to develop, and more and more foreign products are appearing in the pharmaceutical market. This has led to an increasing interest in changing drug names to another language, especially Chinese. This article analyzes four methods for translating traditional Chinese medicine terminology in advertising: phonetic method, semantic method, hybrid method, and semantic method, while considering the particularity of traditional Chinese medicine. The research object is the particularity of translating foreign medical terms into Chinese. This article aims to analyze the methods of translating medical terminology into Chinese. In addition, a new translation method – a semantic approach with the particularity of traditional Chinese medicine – has been proposed. The research materials include medical terms and their Chinese translations.
This article provides an example of a method for translating medical terminology into Chinese and proposes a new method for translating medical terminology – a semantic approach that takes into account the unique characteristics of traditional Chinese medicine.People have found that names translated using phonetic methods are usually associated with Latin words. When using semantic methods, select these hieroglyphs to indicate the exact action of the drug. The use of hybrid methods to translate drug names not only preserves the sound of the original language, but also includes information about the usefulness of the product. When translating into Chinese, English words with traditional Chinese medicine characteristics are usually added. When translating European drug names, considering the particularity of traditional Chinese medicine, the reality of Chinese language and culture is often added to make the operation of drugs easier for consumers to understand. Translation is usually supported through visualization, which refers to Chinese idioms and traditional cultural images.

Abstract: The subject of this study is the peculiarities of translating medical terms into Chinese. The purpose of the study is to analyze strategies for translating medical terms into Chinese, as well as to identify the most effective and frequent methods of translation of medical terms. The research material is medical terms (60 hieroglyphic names of medicines and medical equipment) and their translation into Chinese. The article analyzes the four most commonly used ways of translating medical terms: phonetic, semantic, graphic and mixed. The analysis also focuses on alphabetic words of the Chinese language: full alphabetic words and partial alphabetic hieroglyphic words. The features of translating medical terms of Latin origin into Chinese and medical terms borrowed from English are compared. To achieve this goal, the following methods were used: descriptive method, method of analysis of theoretical literature, as well as methods of systematization of material and classification. The novelty of the study lies in the fact that with the advent of new medicines and medical equipment, the question of translating new concepts into other languages, in particular into Chinese, has become acute. The article provides examples illustrating typical ways of translating medical terms into Chinese. The authors conclude that when translating borrowings from Latin into Chinese, preference is given to the phonetic method, while when translating English medical terms, phonetic-semantic, semantic and graphical methods are mainly used. The semantic method allows you to convey the meaning of borrowed words most fully, as well as create a pragmatic effect. The frequency of using the graphical translation method is significantly lower, since English and Chinese have different types of writing, which also introduces limitations for the transmission and interpretation of information.