Abstract: The purpose of the study is to determine the role and degree of use of the cognitive approach in the study of directive speech acts. The article provides an overview of modern theoretical research in the field of speech acts, and also substantiates the use of a cognitive approach in the study of directive speech acts. The relevance of this study lies in the fact that the widespread use of the cognitive approach for the analysis of speech acts in different language groups has not been sufficiently studied, which leads to communication failures between communication participants. The subject of this article is the functioning of the cognitive approach in the study of directive speech acts. The object is the study of directive speech acts on the example of English and Arabic academic discourses using a cognitive approach. Descriptive, contextual, comparative-historical methods are used as the main research methods. The novelty of our research lies in the fact that the widespread use of the cognitive approach for the analysis of speech acts in different language groups has not been sufficiently studied, which leads to communication failures between communication participants. The study of ways to prevent these communication failures is an important component in building global interaction between communication participants both in linguistics and in the world as a whole. Therefore, the relevance of the study of the use of the cognitive approach lies in the need of society to build adequate interaction at various levels. As a result of the conducted research, it is proved that the use of a cognitive approach in the analysis of directive speech acts helps to reduce the number of communicative failures of representatives of the English-speaking and Arabic-speaking academic discourses. The research materials can be used in universities of the humanities in the study of special courses in comparative linguistics and intercultural communication, as well as the data obtained can be applied in the process of educational and methodological activities in the creation of specialized textbooks.

Abstract: The Arabic academic discourse is a complex organism associated with the linguistic, national, cultural and religious characteristics of the inhabitants of the Middle East. The article is interdisciplinary in nature and can be considered from the point of view of sociolinguistics, comparative linguistics and psycholinguistics. The subject of the study is the social and cultural features of the Arabic academic discourse. The object of research is academic discourse implemented in Arabic. The purpose of this article is to identify the key features of the Arab academic discourse and the degree of influence of globalization on it. The methodological basis of the study was the results of a survey of Arabic–speaking native students studying at the bachelor's and master's degrees in the Levant countries. The novelty of the research lies in the fact that the Arabic academic discourse in the Russian and international linguistic tradition is insufficiently studied, which entails communicative failures between communicants within the framework of Arabic academic discourse and global, international academic discourse. As a result of the study, the authors come to the conclusion that the Arabic academic discourse is a synthesis of traditional, national and religious foundations of the Arabic-speaking society; the teacher in the Arabic academic discourse takes an authoritarian position towards students. The research materials can be used in universities of the humanities in the study of special courses on intercultural communication, discoursology and a practical course of the Arabic language.