Abstract: This article explores the problem of reconstruction and diversification of the activity of regional museums on the periphery. Attention is focused on underestimation (absence of demand) of potential of a museum in cultural space of a rural area. Reconstruction of the cultural space should be realized in accordance with the cluster principle: it allows reconstructing the functions of currently operating museums in an affordable way; optimally harness their potential; shift accents of their role for the society. Mainstreaming the values of regional ethnic culture contributes to the establishment of a positive cultural identity of the local dwellers. The author applies a complex interdisciplinary approach towards studying the problems of designing cultural space and forms of organizing leisure activities. Method of mosaic modeling is used in development of the project of museum as a third place. It is proven that cluster principle for organization of cultural and educational establishments, service sector; collaboration of their personnel; extensive implementation of participatory practices actualize the potential of cultural institutions of the rural area. Modern sociocultural practices as a platform of third place actively promote libraries (El Lissitzky and others) and cafés (Ray Oldenburg and others); the authors propose a museum complex – association of thee museums of the rural area. The article formulates a theoretical substantiation for broadening museum functions as an educational platform, place for relocation, personal development, and self-fulfillment. A reorganized creative cluster may contribute to the establishment of a positive cultural identity of the local dwellers, as well as make the cultural space more productive and efficient.

Abstract: The relevance of the study is due to the fact that museum and exhibition activities in the region are not sufficiently diverse. Rare precedents of modern practices of contemporary art of Yakutia in the media hype, do not become the object of scientific research. The purpose of the proposed study is to consider the specifics of the organization of the exhibition space (2013), which has become a platform producing new meanings and forms of symbols of the traditional culture of Sakha (Yakuts). The subject of the study is the specifics of building a cultural text in the exhibition space, which allows practitioners of contemporary art to initiate artist-viewer interaction. The analysis of the reception of the inclusion of signs of traditional culture in the modern environment is proposed. The nomadology strategy chosen by the curators allows artists and viewers to transform the structural orderliness of traditional forms of culture into a nomadism unfolding before their eyes. The novelty of the research lies in the fact that contemporary art in the region is taking its first steps and has not yet become the subject of research. For the first time, the postmodern methodology is used on the material of contemporary Yakut art. We have considered one aspect of the exhibition "Prelude to Siberia" - the organization of the exhibition space as an unpredictable unfolding of a nomadic singularity and a provocative clash of traditional and postmodern discourse in regional culture.