Abstract: The purpose of the study is to analyze the concept of LOVE as a macro concept of the artistic world of V. Tokareva, which includes many layers and varieties, which contributes to a deeper penetration into the artistic conceptual sphere of the writer, helps to understand the internal laws by which the characters of the work live and act. The research is based on the material of the writer's stories published in different years. The research methodology is based on a component analysis of the text, conceptual and functional methods, there are elements of comparative and descriptive methods. The scientific novelty of the research consists in the fact that the author for the first time attempts to analyze the artistic concept of LOVE in the works of V. Tokareva from the point of view of its content and varieties, and also traces the continuity with the conceptual sphere of A. P. Chekhov at the level of this concept. The results showed that the concept of LOVE is explored by the writer not only at different levels of human relationships, but also at the level of love for creativity. The concept of LOVE organically combines the individual author's perception with the ideas of the predecessor author. The practical significance lies in the fact that the research materials can be used in the practice of university teaching of special courses devoted to the problem of the functioning of artistic concepts in the works of Russian authors of the second half of the XX – first quarter of the XXI centuries, as well as in conducting seminars on the history of Russian literature. The relevance of the research is determined by the interest of modern literary criticism to the artistic concept, as well as the fact that the work of V. Tokareva from the point of view of the content of the artistic concept of LOVE has been studied incompletely and requires further development.