Abstract: As part of the continuation of the study of the moral and ethical aspects of the activities of private military companies, the authors in this work study the internal factors of PMC activities that form their perception by society. The work becomes particularly relevant in the context of the special military operation of the Russian Armed Forces on the territory of Ukraine, where, according to official media reports, private military companies of Russia played a significant role in achieving the goals of the SVO. The rhetoric of the media about PMC fighters on the side of Russia changed to the opposite after the demarche of PMC "Wagner". The focus of this study is made on the causes and patterns in the operational activities of PMC concerning the formation of a staff to the use of various tactics of armed operations, which are the greatest triggers of negative perception.
The research methodology is based on a systematic approach that allows to fully explore the directions of the relationship between individual criteria in recruitment, management methods and principles in the activities of PMCs and their representation in the public consciousness. Content analysis of publications in the media and social networks was used as a basis for the study of public perception. The consideration of private military companies from the point of view of their corporate culture is unique. The image of the company is formed by its actions and those who work for it and those for whom they work. The authors establish a system of relationships between these factors and the attitude to these companies on the part of society, systematize the directions of influence of these factors and draw a general and private conclusion about what role they play and how to reduce negative manifestations.

Abstract: The object of research in this paper is the modern environmental policy of the European Union, while the subject of research is the relationship and mutual influence of the EU environmental policy in the context of the ongoing conflict of interests on this issue in various market segments. Also in this article, the authors tried to trace the dependencies of the mechanism of implementation of the environmental policy of the European Union, establishing what impact it has on the society of European countries and their economies, and what reverse impact these areas have on environmental policy. The "European Green Course" has become the central subject of research, since the effectiveness and mechanisms of its implementation at the pan-European and national levels reveal the essence of the modern environmental policy of the European Union. The authors identify the criteria for the formation of the EU environmental policy, as well as analyze the basic principles of the implementation of pan-European legislation on environmental policy. It is concluded that the environmental policy of the European Union has one interesting feature: it is one and different at the same time. The norms and rules of each specific country differ in their strength and target areas, while the result of the application of these norms, the targets, remain equal for all countries of the Union. The compactness factor of the European Union plays a significant role in shaping the principles of implementing and building a coherent environmental policy: any environmental incident has consequences for almost all EU member states, geographically the countries are located compactly, and the current relationship between the industrial concerns of EU countries makes them extremely sensitive to supply chain disruptions.

Abstract: This article examines the issue of the strategic development of the environmental policy of the European Union in modern conditions. The assessment of the "European Green Course" is given, political, economic and environmental risks are assessed in the context of the implementation of the EU environmental policy. The authors also identify the criteria for the formation of the EU environmental policy, as well as analyze the basic principles of the implementation of pan-European legislation on environmental policy. It is concluded that the environmental policy of the European Union depends on the so-called "compactness factor", which plays a key role in shaping the principles of implementation and building a coherent environmental policy. In general, in this part of the study, the authors reveal the technologies of the political and economic impact of the EU environmental policy on the life of the member states. In many ways, this influence can be traced in the activities of youth environmental movements, which form the environmental agenda in the union and the request for changes. At the same time, the authors note the high conflictogenic potential of these movements. In general, the modern environmental policy of the EU is a catalyst for the actualization of various economic and political problems, the mechanisms of formation of which are considered by the authors. The article presents forecasts regarding the implementation of the EU environmental policy in the next few years and likely trends.