Abstract: In the light of modern technological and educational trends, where active participation and motivation of students play a key role, gamification and gaming stand out as innovative methods aimed at stimulating the learning process. The subject of the study is gaming techniques and practices used in the educational process. The aim of the research is to identify the role of gamification and gaming in education. The article presents a comprehensive review of the concepts of gamification and gaming applied in the educational process; definitions of the concepts are provided with an emphasis on their distinctive features; a historical overview of the development of these methods with practical aspects of applying gaming mechanics in educational contexts is given; recommendations are developed for integrating gaming techniques into the educational process to enhance students' motivation and overall learning effectiveness. To assess this effectiveness, an experimental study is conducted on memorizing English words at the C1 level, allowing to quantitatively demonstrate their efficiency and effectiveness.
The work highlights key gaming mechanics, such as "achievements," "competence rewards," "big idea," and "planning" and their role in achieving various educational goals. The authors of the study make a special contribution by systematizing and identifying the main rules for implementing gaming in the educational process, such as: educational value, integration into the educational program, structuring, balance between the educational and entertaining functions of the game, interest, teamwork, individual approach, assessment of results. In conclusion, the importance of integrating gaming mechanics into the educational process is emphasized, as they not only contribute to effective knowledge acquisition, increased motivation, engagement, and interest of students, but also make the learning process more diverse and engaging, stimulating creative thinking, development of professional skills and abilities, and ensuring active interaction between students and teachers in the educational environment.

Abstract: The subject of this research is the audio guide as a relatively new multimedia product used in the sphere of tourism and education. The author determines the key advantages of using audio guide, as well as functional-linguistic peculiarities of organizing this genre of tourism discourse. Classification of audio guides is carried out based on their target audience and content. Special attention is given to examination of the prospects of using audio guides in teaching foreign languages. The author outlines the functions performed by audio guides in foreign language classes, such as entertainment, promotional, scientific-enlightening, scientific research, and educational. The scientific novelty lies in consideration of the type of educational activity that used audio guide as a modern and highly effective means of mastering foreign language skills. Audio guide not only creates favorable conditions for the implementation of educational-pedagogical activity, but also has a wide range of variations for solution of educational tasks. The use of audio guides is particularly relevant in studying the disciplines related to cultural-historical heritage of the country of origin of the language taught; they can also be used in expanding vocabulary, learning grammar, phonetics, etc. The article describes the most popular software and services for working with audio materials, as well as the examples of using a multimedia product in the classes of English phonetics.