Abstract: Currently the development of entrepreneurial potential of the youth becomes a priority of socioeconomic policy of the country, as well as a strategic vector in modern higher education. The subject of this research is the essence, content and specificity of entrepreneurial potential of university students. The goal consists in the development of theoretical approaches towards determination and clarification of the concept of entrepreneurial potential of students within the system of higher education. Research methodology is based on the systemic, competence, and subject-activity approach, as well as included the methods of theoretical analysis and summarization of the results of scientific research. The authors examine different approaches towards determination of the essence and content of the concepts “entrepreneurial potential” and “entrepreneurial potential of an individual”. A conclusion is made that under the current circumstances the concept of “entrepreneurial potential of a student”, which would reflect the peculiarities of student as a carrier of entrepreneurial potential, does not exist. Being a subject of educational activity, student is engaged in the process of formation of the own entrepreneurial potential. This defined the need to view student’s entrepreneurial potential inseparably from organizational-pedagogical conditions of the process of its formation as educational. The authors present an original definition of the concept of “entrepreneurial potential of a student” with consideration of the determined peculiarities, which can be used for the development of students’ entrepreneurial potential within the system of higher education.

Abstract: In the conditions of import substitution policy and ensuring food security of Russia, special importance gains the innovative development of agricultural industry and increase of socioeconomic living conditions in rural areas. Thus, sustainable development of the Russian regions is made dependent on the production and social growth indicators in agricultural sphere, including by means of capacity building of entrepreneurship. The problem of formation of the brand new innovation-oriented institution of agricultural entrepreneurs comes to the forefront. For its solution, a significant role is assigned to the system of agricultural education. The goal of this research lies in substantiating the socioeconomic importance of developing entrepreneurial competences of students with the system of agricultural education on the example of Primorsky Krai. The study applies the analysis and generalization of the results of scientific research, as well as the modern socio-pedagogical discourse with regards to teaching entrepreneurship. The analysis of empirical data presented by the Russian Federal State Statistics Service and Ministry of Education and Science of the Russian Federation, allowed acquiring the scientifically substantiated conclusions on the social and human resource issues in rural areas, employment rata among the graduates of agricultural universities, as well as the need for development of small entrepreneurship in agricultural sphere of the region. The authors underline the socioeconomic importance of entrepreneurial competences of graduates of the system of agrarian education in solution of the indicated problems; as well as suggest the mains objectives of the motivation and increasing entrepreneurial competences of the students.

Abstract: This article brings into the mainstream the need for development of marketing approach to managements within the system of higher education. The subject of this research is the assessment methodology of marketing of the higher education establishments. The authors carefully examines the process of formation of the all-round and objective system of assessing the effectiveness of marketing activity considering the individual peculiarities of modern universities. A description of the economic and social (consumer) vectors of assessment and the corresponding criteria is provided. Special attention is given to the practical aspects of assessment on the example of the School of Pedagogy of the Far Eastern Federal University. The authors formulate and test the technique for assessing the development level and effectiveness of marketing activity of higher education establishments. The scientific novelty lies in identification of the three levels of marketing integration into the activity of education organization, substantiation of recommendation on the formation of assessment system of the effectiveness of marketing activity. The main conclusion lies in the fact that the proposed directions and criteria can be successfully used in assessment of marketing component in the work of modern university. This will allow developing necessary strategic and tactical solutions.

Abstract: Under the conditions of establishment of the knowledge economy and high technologies, especially increases the role of universities as the drivers of innovation development of the Russian regions. The national higher education facilities experience the need for formation and development of the innovation environment. In such situation, the adoption of efficient scientifically substantiated decisions is impossible without the comprehensive objective assessment of the development level of innovation environment and the contributing factors. It gives special relevance to the problem of research. The goal of this work consists in formulation of methodology for assessing the innovation environment of universities and its testing. The authors applied the analysis and generalization of results of the scientific studies alongside the Russian and international experience in the area of assessment of innovation activity of the universities. The article suggests the criteria and methodology of assessing the innovation environment of the higher education facilities; provides the results of assessment of innovation environment of the Far Eastern Federal District; substantiates the recommendations on development of the innovation environment. In conclusion, the authors justify the need for further theoretical-methodological development of scientific approaches towards assessing the innovation environment of Russian universities.