Abstract: The subject of this research is the contours of philosophical reasoning on the authenticity of human existence from the perspective of postmodernism. Comparison is conducted on interpretations of subjectivity in different philosophical discourses. The article examines the postmodern stage as an inversion of values and traditions of modernism and postmodernism in the context of new realities of the digital virtualized society. The author reviews the postmodern inter-worldliness of a subject and externalized selfness of a human, who on the one hand seeks self-identification, and om the other – avoids it, falling under the sway of symbolic identity, determined by the social institutions, norms and standards. Research methodology is based on the historical-philosophical approach, phenomenology of social, existential analytics and object-oriented ontology. A conclusion is made that the situation of s postmodern human is reflected in transition from the idea of diluting metanarrative to ethical universalism, from the regression of the philosophy of identity to object-oriented ontology, from skepticism to sincerity, from ironic sensibility of postmodernism to aesthetic experiencing of the tragic, from the power of text to metaphoric access to reality.

Abstract: The subject of this research is the communicatively substantiated social continuance. Particular attention is given to the reversible and irreversible processes of social development associated with the transformation of communicative environment. The author carefully examines the link between social time and communication processes; temporality of socio-communicative space in synchronic and diachronic aspects; time peculiarities of communication as a system on one hand, and as an action – on the other; as well as reversible and irreversible processes common to the communicatively mediated social interaction. The article conducts a phenomenological analysis of social communication, considering a number of positions from synergetics, concepts of the time of G. Deleuze and plural temporality of I. Wallerstein and F. Braudel. The conclusion is made that communication represents a temporal synthesis of social events, when in terms of the communicative maximum, the historical diachrony “reverts” to synchrony. The author underlines that communication temporally correlates the social events, arranging the order (syntagma); the individual’s interpretation of the past and the future defines the image of the social present.