Abstract: The relevance of the work is determined by a philosophical understanding of the "theatrical" nature of a human being, which manifests itself in the context of "everyday theatricality" as a philosophical and anthropological phenomenon. This scientific work focuses on the understanding of three directions - anthropological, biological-psychological, philosophical; the concepts of "everyday theatricality" and "theatrical" human nature are comprehended and involved as the most conceptually close. "Everyday theatricality" is characterized as a complex open self-organizing phenomenon of adaptation of a human being to external and internal challenges; as a phenomenon that manifests the "theatrical" nature of a human being and realizes its existential potential in society; as a phenomenon with a pronounced social, communicative, sociocultural orientation, realizing itself in the daily culture of communication. The anthropological direction of the research allow to trace the early examples of the application of everyday "theatrical" human interaction, the nature of interaction, specifics, attributes, the influence of the phenomenon on culture (religious and every day). The biological and psychological aspects help to notice a special connection between biological, mental reflection of "everyday theatricality" as regulators of adaptive behavior. The philosophical direction helps to formulate questions and build a problem field of "everyday theatricality" as a philosophical problem. The problem of Illusion, visibility, seeming, dreams as a component of the "theatrical" nature of a human being is raised. The problem of the "Other" is touched upon as a complex problem, where "everyday theatricality" promotes a special type of communication. The "theatrical" nature helps to build images of the "Other", to look "Different", thereby ensuring communication and self-realization in society.

Abstract: Thus article characterizes the popular culture of the United States and populore as the forms of culture, as well as analyzes the TV series “Once Upon a Time” as one of the instruments of formation of the new cultural codes within the framework of aesthetic sphere of postmodernism. The author draws attention to the specificity of populore closely related with the culture of everyday life and traditional culture. In addition, the author makes an accent of such cultural means of postmodernism, as paradoxicality of reasoning, alternativeness and freedom of aesthetic interpretation of the traditional meanings. The scientific novelty consists in examination of the phenomenon of “populore”, fairly well-known in the Western scientific tradition, analysis of this phenomenon within the current aesthetic-cultural development and perspective, as well as the impact of “populore” upon the establishment of the aesthetic sphere of postmodernism. The author also points at the convergence of the mass Americal everyday- and folk culture using the examples of TV series like “Once Upon a Time” and animated movies like “Shrek”.