Abstract: The object of this research is the state administration as a communication process between the government and groups of interests with regards to allocation of public goods through executive decision-making. The subject of this research is the GR-technologies as a communicative element of the state administration mechanism. The scientific novelty consists in description of administrative nature of GR as an effective technique of forecasting and promotion of requests of the groups of interests within the mechanism of political decision-making. For substantiating their opinion the authors examines the universal models of communication between the society and groups of interests, national practices of their implementation, as well as merits and demerits. Research methodology contains the factor analysis for determining the specificity and mechanisms for coordinating private and general interests within the system of state administration of different countries. Comparative analysis and diagnostics of the efficiency of ongoing processes of functionality of state administration systems of various countries with the use of GR-management opens up new opportunities for application of marketing technologies in the modern state administration. Leaning on the analysis of foreign practices, the authors determine the possibilities for implementation of the instruments of GR-management in the modern system of state administration in Russia, taking into account the national specificity; as well as formulate practical recommendations that allow considering positive experience along with minimizing negative moments.