Abstract: This article analyzes the relevant requirements of national security in the field of culture, education and protection of personal information stated in the Decree of the President of the Russian Federation. The paradigm shift of national security has occurred. Russia conducts the new government policy of recognition of the primary role of culture, religious and ethical values, and realization of functions of the Russian language as the means of ensuring integrity of the country.  The authors determine the promising trend of formation of “natural” patriotism in corporate culture. The variants of methodical and diagnostic developments for the formation of patriotism among students as a way of protection of personal information are proposed. The results of questionnaire-based survey of students of the Academy of EMERCOM of Russia are provided. The article claims that the phenomenon of patriotism, carrying a poly-paradigmatic character, should become an interdisciplinary subject of research. It necessities the advanced training of faculty members, namely in the military educational institutions, on cultivating “national” patriotism, which cannot be formed only from “above”. Modern political technologies of destruction of states are aimed at shifting aggression from military-geographical to information-network space. The battlefield in the consensual war becomes the mental sphere, self-consciousness of the people, national and cultural identity. Thus, there is a need for the development of new conceptual approaches in upbringing of younger generation, one of which is presented by the authors.