Abstract: To develop development strategies and make competent management decisions, it is necessary to have a fair presentation of peculiarities of a modern enterprise, completely fulfil one's obligations and fund investment projects. At the present time researchers and experts use a number of methods for assessing the financial capacity that can provide an overall evaluation of a company's financial status. However, these methods consider financial indicators only for the accounting period and do not cover dynamics of financial indicators over years which does not allow timely notice and record and rate positive or negative tendencies in the finances management. The purpose of the present research is to develop methods for evaluating the financial potential of an enterprise and make procedural guidelines about how to develop it. To obtain valid results, the authors have used such research methods as the monographic method, logical and comparative analysis, analytical grouping of data, methods of the absolute and relative values. The scientific novelty of the research is caused by the fact that the authors combine two criteria within the framework of one evaluation method. These criteria include the value of the financial indicator and the growth rate of the financial indicator. Based on the results of the analysis, the authors have described three categories of the financial potential: high, medium and low. The method was tested based on the analysis of 50 industrial enterprises. As a result of their evaluation, the authors have defined the main financial and economic problems faced by enterprises at the marco- and micro-levels and make procedural guidelines aimed at developing the financial capacity of enterprises. The method developed by the author can be used to evaluate the financial capacity as well as to develop the theory of evaluating the financial status and financial capacity of enterprises.