Abstract:  
This article examines death as a temporal phenomenon capable of influencing the process of emergence of the particular types of social interaction, structures, and institutions. The image of death has its own history and relates to social practice, which is traced in transformation of forms of the creative embodiment of death. In social life, people rely on the diverse models of the perception of time that define the dominance of the collective or individual, attitude to the tradition and the past, publicity of cemeteries, and designate the grounds for eschatological interest towards the postmortem existence. The goal of this work consists in pursuing correlation between the perception model of the historical time with the social representations on death and social becoming: structure of social life and modes of existence. Thus, the author uses the method of phenomenological reduction, intentional analysis, and modelling. The scientific novelty is defined by application of the phenomenological approach towards examination of death as a phenomenon of social existence. Each model allows coordinating social interaction with regards to death, as well as social becoming as a whole. The author considers the three model that determine the link between time, social representations of death, and social becoming: existence without death; existence towards death; existence from death. The author indicated the transition in modernity from the liner model of time perception to pendulous; from Western-centrist worldview to Eastern-centrist; as well as their synthesis. Temporality of death is associated with the changes taking place in the current social life: activation of suicidal behavior, growth of deviation.