Abstract: The focus of the research attention is on the dynamics of the popularity of the person-centric and socio-centric symbols of success, expressed by the content of popular films of USA film distribution. On the example of analysis of the corpus of popular feature films from 1980 to 2019, presented in the Top-10 leaders of box-office sales revenue according to Box Office Mojo statistics, the attempt of typology of motivations of activity developed by mass culture of the USA on the basis of a disposition of symbols of success of autonomous activity (personocentrism) and collective interaction (sociocentrism) is made. Marking the personocentrism and sociocentrism (two different strategies of achieving success) in the artistic reality of a movie assumes the determination of stereotypes of behavior, broadcasted by means of movie communication. The research is based on the method of a typology of movies as person-centric and socio-centric symbols of success, implying a set of non-interrogative methods of qualitative and quantitative analysis of the plot content. The novelty of the research is due to both the innovative author's approach to the analysis of sociocultural processes and interpretation of publicly available empirical data of box office film distribution. The obtained results suggest that the marking of the popularity of socio-centric or person-centric content of films in contrast to the ideal image of a cultural hero (in the national tradition - a collectivist, in the American - an individualist) reflects the value dynamics of the symbols of the success of collective interaction or autonomous activity of the individual in the mass culture of the United States.

Abstract: In the present article as a research subject we consider a sociocultural phenomenon of a procedural nature, that due to its dynamic nature has not received any categorical unambiguous definition in modern science and philosophy. We define this phenomenon as a sociocultural process of symbolising success. 
The object of our attention is an interdisciplinary cultural discourse around the conceptualisation of the category of success, which takes place in the modern Russian linguistics, social philosophy, cultural studies, as well as a number of related subjects. Not pretending to represent an all-embracing perspective, we restrict ourselves to the identification of dynamic characteristics of the category of success in order to determine the sociocultural significance of its symbolisation as a continuous sociocultural process accompanying the genesis of culture. 
Based on the analysis of national approaches in linguistics, cultural studies and social philosophy to the problems of conceptualisation of the category of success, the article focuses on the dynamic characteristics of the category of success in its everyday and philosophical symbolisation. So, the most important here is the philosophical and analytical method within the systematic cultural approach.
The novelty of the research lies in understanding the significance of the dynamic characteristics of the category of success from the perspective of modern cultural ideas about the social and cultural dynamics. We introduce the concept of sociocultural process of symbolisation of success and determine its systemic importance as a principle of self-organisation of sociocultural systems and spatial-environmental orientation of the elements composing these systems.

Abstract: The subject of the research is the phenomenon of the development of symbols of success in the culture of persoality and socio-cultural environment or, in other words, the phenomenon of the sociocultural process of symbolizing success. The object of the research is the social communication. The author examines the aspects of the problem such as the procedural nature of the phenomenon of success as demonstrated by the variability of the philosophical and everyday contents. Particular attention is given to the problems of the research carried out at the intersection of phenomenology, hermeneutics, semiotics and communication theory. That allows to synthesize the author's  cultural views within the framework of the interdisciplinary research. The research methodology is based on the synthesis of philosophy and phenomenological observations in humanities. Generally speaking, the article is of the discriptive nature and simply defines the problem. The main conclusion of the research is the statement that it is possible and important to study the process of symbolizing success as a social and cultural phenomenon. It is the problem definition of studying symbols of success from the point of view of their immanent procedurality that causes the novelty of the author's scientific approach and dictates the development of new methods of cultural analysis of the social and cultural life phenomena. 

Abstract: The subject of the focus of this article is chosen scientific-philosophical and socio-political debate, initiated by the Research Institute of Applied Ethics, Tyumen State Oil and Gas University in the 1990s. within the public examination of the «doctrine of the success» of the group of authors of the periodical «The Ethics of success». As part of the process of socio-cultural concept symbolizing success there is reason to consider this debate as a form of social and cultural reflection, understand our socio-cultural system as a reaction to the changing conditions of development, manifested in the re-evaluation of the axiological capital, expressed in everyday socio-cultural well-established concepts, such as «success». Socio-cultural approach, common in social philosophy, psychology, sociology and cultural studies is applicable as a method of analyzing social phenomena in the historical and cultural context in identifying universal ways and patterns of human activity. Testing of the proposed method is problematic nature, because the analysis is focused on the historical and cultural context of contemporary phenomena. The novelty of the research is revealed in the author's approach to the synthesis of socio-cultural semiotic-cognitive methods allowing textually expressed tendency to regard social development as having a cultural base system reflections. We noticed by the identity of the modernist project of transformation of the social and cultural reality by total idea of educating a new type of individual Russians in the beginning and at the end of XX century, it concerns a number of controversial and poorly understood issues, attention of the scientific community which is justified in view of their relevance in the socio-cultural aspect of the management process.

Abstract: The object of our attention in this article - socio-cultural process of symbolizing success. For us it is important to consider all components of the designated process. And at this stage of the study is interesting perceptual aspect of it, and that is our subject. The relevance of considering perception of success is dictated by the need to develop a methodology for integrating cultural analysis of socio-cultural process of symbolization of success in social practices and artifacts of culture. In this article we will touch upon the problems of intercultural communication practices in which the process of symbolization success acts as a factor of integration or conflict clash of cultures. Method of philosophical analysis and synthesis allows to update the sensual aspect symbolizing success, building on the achievements of modern science and philosophy. The main conclusion of this study is the position of the syncretic nature of image-symbol of success, which is formed in the mind of the individual by compiling broadcast culture environment. Formation of an image, a symbol of success and its testing in social practices is accompanied by positive feelings psychosomatic subjects of social communication. For a more precise description of the sensory givens culture, we propose to use the concept as affekteme (affectum) atomic element, by analogy with literature developed in a cultural categories semanteme, mifeme, morpheme.

Abstract: The subject of this research is the model of socio-cultural process of symbolizing success, expanding notions of cultural mediation of social dynamics. If the category of socio-cultural process, the process of symbolization and success concept firmly established in the scientific and philosophical discourse, the concept of derivative sociocultural process of symbolization of success is used by us to actualize a new vision of dynamic phenomena. Thus, the purpose of this article is updated by the author's point of view on the cause of cultural dynamics, which is based on generated in the process of survival in the environment of genetically property culture - symbolizing success.At the heart of our research is a systematic approach to cultural phenomena. In which we describe the multi-function model of socio-cultural process of symbolizing success, it is proposed for further tested in the most pressing areas of cultural studies.The main contribution of the author in the study of cultural dynamics is a reinterpretation of modern ideas about cultural mediation sociogenesis based on a hypothetical situation causes of specific ways of mankind's survival in the environment. This method is implemented as a system of symbolization of the positive experience of the individual with the aim of social integration. The same way as a multifunctional model of behavior allows social actors through social communication to navigate the environmental and socio-cultural environment.